Module 8 - Positioning

Why create a product or service positioning statement that aligns with a value proposition and a ...

What you’ll learn to do: define product positioning and differentiation, and explain why they are...

What Makes You Different and Better? Positioning is a strategic process that marketers use to de...

What you’ll learn to do: explain the process of selecting a positioning and differentiation strat...

Getting to the Right Position Arriving at the best positioning and differentiation strategy invo...

What business is Starbucks really in? “We wanted to build a third place between home and work,” ...

What you’ll learn to do: develop and evaluate positioning statements based on defined criteria A...

A Simple Formula A positioning statement is one sentence that succinctly identifies the target...

What you’ll learn to do: explain repositioning and the associated risks and complexities of repos...

When It’s Time to Change Direction After they are initially introduced to the market, products...

What you’ll learn to do: describe the process of implementing a positioning strategy With your n...

Putting Positioning into Practice The positioning strategy, embodied in a strong positioning sta...

Positioning Your Way Out of Obscurity Let’s get back to the challenge that started this module...

Instructions Write a post for the Discussion on this topic, addressing the questions below. Unle...

1. The process organizations use to highlight the standout qualities of their product or service ...

Unique selling proposition (USP): A unique selling proposition is a specific feature or benef...