Questions

1. What is the purpose of a marketing plan?

A) It is meant to be a document used for advertising a business’s marketing strategies to its competitors.

B) It is meant to be the guiding document used by marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.

C) It is meant to provide a guiding document that will dictate the business’s marketing and business objectives over the next five years.

Correct Answer

B) It is meant to be the guiding document used by marketing managers and teams to identify objectives and plan the tactical implementation of marketing mix tools.

2. When starting a presentation, what is the first crucial step to take?

A) Understand and present the facts and information you have in a precise and clear way.

B) Present yourself with confidence and speak clearly enough for your audience to understand you.

C) Consider your audience and what their needs are.

Correct Answer

C) Consider your audience and what their needs are.

3. What does a marketing plan do?

A) It generates little activity and is used primarily as a practice exercise.

B) It creates a report to be filed away and used in case of emergencies.

C) It captures the outputs from the marketing planning process into one cohesive document.

Correct Answer

C) It captures the outputs from the marketing planning process into one cohesive document.

LICENSES AND ATTRIBUTIONS

Self Check: Elements of the Marketing Plan. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: Presenting the Marketing Plan. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: The Marketing Plan in Action. Provided by: Lumen Learning. License: CC BY: Attribution