1. The relationship formed between the seller and the customer after they both assess trade-offs and swap value is called the:
A) selling process
B) exchange process
C) sharing process
2. If a purchase decision is a routine purchase with little customer decision involvement, what type of decision is it?
A) Low-involvement decision
B) High-involvement decision
C) Medium-involvement decision
3. Which of the following categories influence a customer's problem-solving process?
A) country of origin factors
B) social factors
C) personal factors
4. One of the key characteristics of a B2B buying process is the number of individuals involved in making buying decisions. In order for an organization to control this process, what does it do?
A) It defines and enforces rules for buying decisions.
B) It creates a streamlined simple buying process.
C) It removes levels of review and oversight from the buying process.
