Module 7 - Consumer Behavior
Why It Matters: Consumer Behavior
Why learn about consumer behavior? Please welcome a new arrival At 1:26 a.m. this...
Learning Hacks: Should I Ask For Help?
THE HACK If you aren’t sure if you are understanding, reach out to a peer or a teacher for help....
Buying-Process Stages
What you’ll learn to do: describe the stages of the buying process Take a moment to think about ...
The “Black Box” of Consumer Behavior
The relationship between the customer (also called the buyer) and the provider (the seller) forms...
Buying-Process Stages
The Consumer Decision Process Figure 1 outlines the process a consumer goes through in making a ...
Low-Involvement vs. High-Involvement Decisions
What you’ll learn to do: explain the different buying processes for low-involvement and high-invo...
Low-Involvement vs. High-Involvement Decisions
How Involved Are You? You’re at the grocery store, looking at the dog food selection. How long...
Factors Influencing Consumer Decisions
The consumer decision process helps you understand the steps people go through when they are deci...
Influences on Consumer Decisions
What, Exactly, Influences a Purchasing Decision? While the decision-making process itself appear...
Situational Factors
Buying Task The buying task refers to the consumer’s approach to solving a particular problem an...
Personal Factors
In addition to situational factors, there are also individual traits and characteristics that can...
Psychological Factors
Consumer Decisions and the Workings of the Psyche When we talk about psychological factors that ...
Video: Consumer Attitudes
Putting Consumer Attitudes and Beliefs to the Test Just how powerful are consumer attitudes and ...
Social Factors
People Influencing People Social factors represent another important set of influences on consum...
B2B Purchasing Decisions
What you’ll learn to do: explain the B2B buying process and factors influencing B2B purchasing de...
Organizational Buyer Behavior
Individual consumers are not the only buyers in a market. Companies and other organizations also ...
Video: Complexities of a B2B Solution Sale
With the rise in mobile communications, Air Canada found itself in a situation where its technolo...
The Organizational Buying Process
Making B2B Buying Decisions The organizational buying process contains eight stages, which are l...
Putting It Together: Consumer Behavior
Applying the Concepts: Finn’s Family Buys a Pet Do you remember Finn, the newest little consumer...
Module 7 Discussion: Customer Profile
Instructions Write a post for the Discussion on this topic, addressing the questions below. Each...
Questions
1. The relationship formed between the seller and the customer after they both assess trade-offs ...
Glossary
Attitude: A person's evaluation of a product, service, or concept, based on their beliefs, fe...