Questions

1. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

A) marketing

B) accounting

C) advertising

correct answer

A) marketing

2. You need a new phone. You liked your old Android phone but aren’t sure you want to stay with the same brand. After visiting a phone carrier store you walk away confused about your options, annoyed at the hour it took to get all your questions answered, and without a new phone. You just experienced an example of:

A) an emotional connection to the brand that makes you feel more confident

B) a poor marketing strategy process

C) a comprehensive and effective marketing strategy to satisfy and retain customers

correct answer

B) a poor marketing strategy process

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• Self Check: Marketing Defined. Provided by: Lumen Learning . License: CC BY: Attribution