Questions

1. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

A) marketing

B) accounting

C) advertising

correct answer

A) marketing

2. You need a new phone. You liked your old Android phone but aren’t sure you want to stay with the same brand. After visiting a phone carrier store you walk away confused about your options, annoyed at the hour it took to get all your questions answered, and without a new phone. You just experienced an example of:

A) an emotional connection to the brand that makes you feel more confident

B) a poor marketing strategy process

C) a comprehensive and effective marketing strategy to satisfy and retain customers

correct answer

B) a poor marketing strategy process

3. A company’s strategy stems from the ideology that “the customer is king,” and the company tries to understand its customer as much as possible. Which concept is the company using to drive its success?

A) marketing concept

B) product concept

C) production concept

correct answer

C) production concept

4. Marketing strategy uses customer relationship management to help organizations:

A) retain their customers

B) manage customers after the transaction is complete

C) identify potential customers

correct answer

A) retain their customers

5. Nick purchased a book store gift card for his sister Agatha’s birthday. Agatha takes the gift card and purchases a book she’s wanted to get. Agatha is a:

A) Consumer

B) Costumer

C) Marketer

correct answer

A) Consumer

6. After looking through the Container Store catalogue you discover the perfect components you didn’t know you needed to make your small living room closet more useful for you. Marketing just highlighted a benefit for:

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