Questions

1. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

A) marketing

B) accounting

C) advertising

correct answer

A) marketing

2. You need a new phone. You liked your old Android phone but aren’t sure you want to stay with the same brand. After visiting a phone carrier store you walk away confused about your options, annoyed at the hour it took to get all your questions answered, and without a new phone. You just experienced an example of:

A) an emotional connection to the brand that makes you feel more confident

B) a poor marketing strategy process

C) a comprehensive and effective marketing strategy to satisfy and retain customers

correct answer

B) a poor marketing strategy process

LICENSES AND ATTRIBUTIONS

CC LICENSED CONTENT, ORIGINAL

• Self Check: Marketing Defined. Provided by: Lumen Learning . License: CC BY: Attribution

CC LICENSED CONTENT, ORIGINAL

• Self Check: Marketing in Action. Provided by: Lumen Learning. License: CC BY: Attribution