Questions

1. The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

A) marketing

B) accounting

C) advertising

correct answer

A) marketing

2. You need a new phone. You liked your old Android phone but aren’t sure you want to stay with the same brand. After visiting a phone carrier store you walk away confused about your options, annoyed at the hour it took to get all your questions answered, and without a new phone. You just experienced an example of:

A) an emotional connection to the brand that makes you feel more confident

B) a poor marketing strategy process

C) a comprehensive and effective marketing strategy to satisfy and retain customers

correct answer

B) a poor marketing strategy process

3. A company’s strategy stems from the ideology that “the customer is king,” and the company tries to understand its customer as much as possible. Which concept is the company using to drive its success?

A) marketing concept

B) product concept

C) production concept

correct answer

C) production concept

LICENSES AND ATTRIBUTIONS

Self Check: Marketing Defined. Provided by: Lumen Learning . License: CC BY: Attribution

Self Check: Marketing in Action. Provided by: Lumen Learning. License: CC BY: Attribution

Self Check: The Marketing Concept. Provided by: Lumen Learning. License: CC BY: Attribution