Video: Consumer Attitudes

Putting Consumer Attitudes and Beliefs to the Test

Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?

Watch the following video to see the power of consumer attitudes in action as the narrator dives into the psychology behind brand loyalty, including a taste test with Coca-Cola and Pepsi to see whether people’s brand-loyal attitudes can overrule the reality of what they are tasting.