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Video: Consumer Attitudes

Putting Consumer Attitudes and Beliefs to the Test

Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?

Watch the following video to see the power of consumer attitudes in action as the narrator dives into the psychology behind brand loyalty, including a taste test with Coca-Cola and Pepsi to see whether people’s brand-loyal attitudes can overrule the reality of what they are tasting.

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  • Putting Consumer Attitudes and Beliefs to the Test. Authored by: Lumen Learning. License: CC BY: Attribution
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