Part II: Building Decks, Communication & Effective Speaking

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation D...

This series of manuals represents my attempt to capture, organise, and share more than 20 years o...

You can have the best analysis in the competition and still lose. Every year, judges see teams th...

Cam Welsh is an award-winning educator and coach who has been honoured with the title of emerit...

The first Discover Your MAD Skills Masterclass Manual focused on solving the case: deciphering th...

A case presentation is not a report delivered through PowerPoint. It is the final stage of the ca...

Biggest Mistake One of the biggest mistakes case teams make is opening PowerPoint first. The cas...

Building Focus Case competitions create a powerful temptation: "We only have ten minutes. We nee...

Before you build the story, you need to understand the communication situation. The same principl...

The Communication Challenge Just as you must not solve a case before understanding it, you must ...

A Critical Error Case teams often say: "We're presenting to ACME Corporation." You aren't. You a...

A strong case presentation should feel like one connected argument. Judges should never have to a...

Video: Make Them Take Note: 7 Techniques to Deliver Presentations People Actually Remember Video...

Give the Judges a Destination Once you have built the story, give the judges the destination. An...

Once the story is clear, you can begin designing the deck, but not by opening PowerPoint. Your fi...

Video: Slide Deck Tips That Make Your Case Presentation Professional and Persuasive Build a Work...

Make the Message Obvious Once you know what each slide needs to communicate, the next challenge ...

Once you know each slide's message, the next question is: What is the clearest way to show it? Vi...

Video: Building Better Slide Decks: 9 Practical Rules for Professional, Visual Case Presentations...

Make Visuals Obvious Choosing the correct visual is only the first step. The audience still need...

A slide can contain the right message and the right visual and still fail if the audience cannot ...

Your Audience Needs to See Your Slides A slide that looks perfectly readable on your laptop may ...

A Presentation is Not a Report A presentation slide is not a report. It is not a textbook. I...

A strong deck doesn't present itself. Once the slides are built, the team must bring the argument...

Speak, Don't Read One of the most obvious presentation weaknesses is reading the slides. If the ...

Video: Presentation Tips That Actually Work: Body Language, Warmth, and Authenticity Video: How ...

Video: Effective Speaking Strategies: 10 Practical Techniques to Deliver a Memorable Case Present...

Use Verbal Signposts Strong presenters help the audience navigate; they don't assume the judges ...

A case competition presentation is a team performance. The judges are not evaluating four separat...

One Team A team presentation can easily become four individual mini-presentations. Speaker one d...

Case competitions do not reward perfect conditions. They test what happens when: time is tig...

Video: How to Deliver a 1% Presentation Plan, Practice, and Perform with Confidence Confidence C...

A word-for-word script can feel safe.  Every sentence has been decided. Every transition is w...

The presentation does not end when the final slide appears. Q&A is where judges test the depth be...

You're Not Finished Until Q&A is Done The prepared presentation may be finished. Your work is no...

A strong deck is not built by starting at Slide 1 and working forward. It's built by making a ser...

Communication Architecture Case teams often build presentations in slide order. They start wi...

Does the Slide Do Its Job Once the deck is built, challenge every slide. Not: "Does this slid...

You have built the argument. You have designed the deck. You know the story. You have prepared th...

Make it Real Many teams practise by sitting around a table and talking through their slides. Tha...

Resource: PDF Version Available for Purchase Decipher Do we understand the audience? Do we u...

Before you compete, ask the following: 1. Clarity: Can the judges understand our solution? 2. R...

Your case solution is not finished when the analysis is done. Your thinking needs to transform in...

https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Ca...

Before submitting your presentation, work through the following. Resource: PDF Version Available...

https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a ...