Introduction to Business - W23 Update
1. Introduction & Environments
2. Business Tools
3. Business Formation
4. Marketing Mix
5. Human Resources
6. Accounting & Finance
7. Management
8. International Business
9. Technology and Information
1. Introduction & Environments
Introduction to What is Business?
Introduction to What Is Business? What you’ll learn to do: explain the concept of business The ...
Introduction to For-profit vs. Non profit
Introduction to For-Profit vs. Nonprofit What you’ll learn to do: distinguish between for-profit...
Introduction to Factors of Production
Introduction to Factors of Production What you’ll learn to do: list and explain the four factors...
Introduction to Functional Areas
Introduction to Functional Areas What you’ll learn to do: identify the primary functional areas ...
Introduction to Stakeholders
Introduction to Stakeholders What you’ll learn to do: identify business stakeholders and describ...
Introduction to External Forces
Introduction to External Forces What you’ll learn to do: identify the external forces that shape...
Putting It Together
Putting It Together: Role of Business Synthesis Now that you have been exposed to some of the t...
2. Business Tools
Introduction to Business Tools
Top Business Frameworks Business frameworks are practical tools that can assist with problem-so...
PESTEL Analysis
A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool use...
Porter's 5 Forces
Porter’s Five Forces analysis is a framework that helps analyze the level of competition within a...
BCG Growth-Share Matrix
BCG Matrix (also known as the Boston Consulting Group analysis, the Growth-Share matrix, the Bost...
Business Model Canvas
The business model canvas is a great tool to help you understand a business model in a straightfo...
SWOT Analysis
SWOT Analysis (also known as SWOT Matrix) is a business framework that helps assessing a wide var...
Value Chain Analysis
A company is in essence a collection of activities that are performed to design, produce, market,...
Product-Life-Cycle (PLC)
The Product Life Cycle (PLC) is a marketing framework that helps visualizing and understanding th...
3. Business Formation
Introduction to Choosing and Organizational Type
Introduction to Choosing an Organizational Type What you’ll learn to do: list and explain the im...
Introduction to Sole Proprietorships
Introduction to Sole Proprietorships What you’ll learn to do: discuss the advantages and disadva...
Introduction to Partnerships
Introduction to Partnerships What you’ll learn to do: discuss the advantages and disadvantages o...
Introduction to Corporations
Introduction to Corporations What you’ll learn to do: discuss the advantages and disadvantages o...
Introduction to Hybrid Forms of Ownerships
Introduction to Hybrid Forms of Ownership What you’ll learn to do: discuss the advantages and di...
Introduction to Franchises
Introduction to Franchises What you’ll learn to do: discuss the advantages and disadvantages of ...
Introduction to Mergers and Acquisitions
Introduction to Mergers and Acquisitions What you’ll learn to do: describe the two types of merg...
Putting it Together
Putting It Together: Business Ownership Synthesis Now that you have come to the e...
4. Marketing Mix
Introduction to Product
Introduction to Product What you’ll learn to do: explain common product marketing strategies and...
Introduction to Promotion
Introduction to Promotion What you’ll learn to do: explain how organizations use integrated mark...
Introduction to Place
Introduction to Place What you’ll learn to do: explain common product distribution strategies an...
Introduction to Price
Introduction to Price What you’ll learn to do: explain common pricing strategies and how organiz...
Putting it Together
Putting It Together: Marketing Mix Synthesis In this module you have seen how bus...
5. Human Resource Management
Introduction to Human Resource Management
Introduction to Human Resource Management What you’ll learn to do: explain how the functions of ...
Introduction to Human Resources and Laws
Introduction to Human Resources and Laws What you’ll learn to do: summarize and discuss key laws...
Introduction to Recruitment and Hiring
Introduction to Recruitment and Hiring What you’ll learn to do: discuss how organizations can ef...
Introduction to Training, Development, and Rewards
Introduction to Training, Development, and Rewards What you’ll learn to do: discuss effective ap...
Introduction to Termination
Introduction to Termination What you’ll learn to do: describe the different HR management option...
Introduction to HR Challenges
Introduction to HR Challenges What you’ll learn to do: discuss the challenges facing today’s HR ...
Putting it Together
Putting It Together: Human Resource Management Synthesis Since the 1900s, American society has ...
6. Accounting and Finance
Introduction to Accounting in Business
Introduction to Accounting in Business What you’ll learn to do: define accounting, and explain i...
Introduction to Key Financial Statements
Introduction to Key Financial Statements What you’ll learn to do: identify key financial stateme...
Introduction to the Break-Even Point
Introduction to the Break-Even Point What you’ll learn to do: calculate the break-even point, wh...
Introduction to Financial Ratios
Introduction to Financial Ratios What you’ll learn to do: use financial statements to calculate ...
Introduction to Ethical Practices in Accounting
Introduction to Ethical Practices in Accounting What you’ll learn to do: discuss the importance ...
Putting it Together
Putting It Together: Accounting and Finance Synthesis Whether or not this module convinced yo...
7. Management
Introduction to Managers
Introduction to Managers What you’ll learn to do: describe the three levels of management and th...
Introduction to Management Theory
Introduction to Management Theory What you’ll learn to do: summarize the development of manageme...
Introduction to Planning
Introduction to Planning What you’ll learn to do: identify the types of planning and decision ma...
Introduction to Organizing
Introduction to Organizing What you’ll learn to do: describe the organizing function of manageme...
Introduction to Leading
Introduction to Leading What you’ll learn to do: describe common management and leadership style...
Introduction to Controlling
Introduction to Controlling What you’ll learn to do: explain why control is an essential part of...
Putting it Together
Putting It Together: Management Summary Managers Managers wear many hats and must bring with t...
8. International Business
Introduction to Globalization
Introduction to Globalization What you’ll learn to do: explain why nations and U.S. firms engage...
Introduction to Measuring Global Trade
Introduction to Measuring Global Trade What you’ll learn to do: describe how nations measure glo...
Introduction to Global Business Strategies
Introduction to Global Business Strategies What you’ll learn to do: evaluate common strategies u...
Introduction to Global Trade Forces
Introduction to Global Trade Forces What you’ll learn to do: identify and describe forces that a...
Introduction to Global Trade Agreements and Organizations
Introduction to Global Trade Agreements and Organizations What you’ll learn to do: describe glob...
Introduction to Global Competition
Exhibit 3.1 (Credit: Xiquinho Silva /Flickr/ Attribution 2.0 Generic (CC BY 2.0)) ...
Introduction to Ethical Challenges in the Global Environment
Introduction to Ethical Challenges in the Global Environment What you’ll learn to do: describe e...
Putting It Together: Global Environment
Synthesis Remember the humble banana we talked about at the start of this module? ...
9. Technology & Information
Introduction to Technological Changes in Business
Introduction to Technological Changes in Business What you’ll learn to do: Discuss the role of t...
Introduction to How Businesses Use Information
Introduction to How Businesses Use Information What you’ll learn to do: discuss ways in which in...
Introduction to Information Networks
Introduction to Information Networks What you’ll learn to do: compare the ways that businesses c...
Introduction to Current Issues in IT
Introduction to Current Issues in IT What you’ll learn to do: Identify security, privacy and eth...
Putting it Together
Putting It Together: Using Technology to Manage Business Information Summary In this module you...
Economic Environment
Introduction to Economics
Introduction to What Is Economics? What you’ll learn to do: explain what economics is and why it...
Introduction to Economic Systems
Introduction to Economic Systems What you’ll learn to do: describe and differentiate between maj...
Introduction to Demand
Introduction to Demand What you’ll learn to do: explain the law of demand Imagine that the pric...
Introduction to Supply
Introduction to Supply What you’ll learn to do: explain the law of supply So far, you’ve learne...
Introduction to Equilibrium
Introduction to Equilibrium What you’ll learn to do: explain market equilibrium, surplus, and sh...
Introduction to the Health of the Economy
Introduction to the Health of the Economy What you’ll learn to do: describe how economists evalu...
Introduction to Economic Stages
Introduction to Economic Stages What you’ll learn to do: identify and explain the four stages of...
Putting it Together
Putting It Together: Economic Environment Synthesis In this module, you learned a...
Book Slides
Mcdonald's AI Case
Ryan Owen holds an MBA from the University of South Carolina, and has rich experience in financia...