4. Marketing Mix

Introduction to Product

Introduction to Product What you’ll learn to do: explain common product marketing strategies and...

Introduction to Promotion

Introduction to Promotion What you’ll learn to do: explain how organizations use integrated mark...

Introduction to Place

Introduction to Place What you’ll learn to do: explain common product distribution strategies an...

Introduction to Price

Introduction to Price What you’ll learn to do: explain common pricing strategies and how organiz...

Putting it Together

Putting It Together: Marketing Mix Synthesis In this module you have seen how bus...

Introduction to What is Business?

Introduction to For-profit vs. Non profit

Introduction to Factors of Production

Introduction to Functional Areas

Introduction to Stakeholders

Introduction to External Forces

Putting It Together

Introduction to Business Tools

PESTEL Analysis

Porter's 5 Forces

BCG Growth-Share Matrix

Business Model Canvas

SWOT Analysis

Value Chain Analysis

Product-Life-Cycle (PLC)

Introduction to Choosing and Organizational Type

Introduction to Sole Proprietorships

Introduction to Partnerships

Introduction to Corporations

Introduction to Hybrid Forms of Ownerships

Introduction to Franchises

Introduction to Mergers and Acquisitions

Putting it Together

Introduction to Product

Introduction to Promotion

Introduction to Place

Introduction to Price

Putting it Together

Introduction to Human Resource Management

Introduction to Human Resources and Laws

Introduction to Recruitment and Hiring

Introduction to Training, Development, and Rewards

Introduction to Termination

Introduction to HR Challenges

Putting it Together

Introduction to Accounting in Business

Introduction to Key Financial Statements

Introduction to the Break-Even Point

Introduction to Financial Ratios

Introduction to Ethical Practices in Accounting

Putting it Together

Introduction to Managers

Introduction to Management Theory

Introduction to Planning

Introduction to Organizing

Introduction to Leading

Introduction to Controlling

Putting it Together

Introduction to Globalization

Introduction to Measuring Global Trade

Introduction to Global Business Strategies

Introduction to Global Trade Forces

Introduction to Global Trade Agreements and Organizations

Introduction to Global Competition

Introduction to Ethical Challenges in the Global Environment

Putting It Together: Global Environment

Introduction to Technological Changes in Business

Introduction to How Businesses Use Information

Introduction to Information Networks

Introduction to Current Issues in IT

Putting it Together

Introduction to Economics

Introduction to Economic Systems

Introduction to Demand

Introduction to Supply

Introduction to Equilibrium

Introduction to the Health of the Economy

Introduction to Economic Stages

Putting it Together

Book Slides

Introduction to Product

Introduction to Promotion

Introduction to Place

Introduction to Price

Putting it Together

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