Part VI

PART VI: Recommendation

Chapter 10: Make the Recommendation Feel Inevitable

Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable

Your recommendation should not feel like a surprise. By the time you reach it, the judges should already understand:

• the problem;
• the root cause;
• the important insights;
• the available choices;
• and the criteria that matter.

Your recommendation is the logical conclusion.

The Recommendation Formula

Keep the recommendation crisp:

We recommend [ACTION] because [KEY REASON], which will deliver [KEY IMPACT].

Then prove it. The recommendation should be supported by:

• strategic logic;
• financial impact;
• feasibility;
• implementation requirements;
• risk considerations.

Financial Proof

Ask:

• How much will it cost?
• What value will it create?
• What happens to revenue?
• What happens to costs?
• What happens to profit?
• What are the key assumptions?
• What happens if the assumptions are wrong?
• Don’t underestimate the solution. The scale of your investment should match the scale of the problem.