Part VI
PART VI: Recommendation
Chapter 10: Make the Recommendation Feel Inevitable
Video: Recommendation & Implementation That Seals the Win: Make It Realistic, Visual & Unforgettable
Your recommendation should not feel like a surprise. By the time you reach it, the judges should already understand:
- the problem;
- the root cause;
- the important insights;
- the available choices;
- and the criteria that matter.
Your recommendation is the logical conclusion.
The Recommendation Formula
Keep the recommendation crisp:
We recommend [ACTION] because [KEY REASON], which will deliver [KEY IMPACT].
Then prove it. The recommendation should be supported by:
- strategic logic;
- financial impact;
- feasibility;
- implementation requirements;
- risk considerations.
Financial Proof
Ask:
- How much will it cost?
- What value will it create?
- What happens to revenue?
- What happens to costs?
- What happens to profit?
- What are the key assumptions?
- What happens if the assumptions are wrong?
- Don’t underestimate the solution. The scale of your investment should match the scale of the problem.