Skip to main content

Chapter 3

3.1 Knowledge Check

1. 
c. Complex buying behavior involves high involvement in the buying decision and the perception of significant differences between brands.
2. 
b. Marketing stimuli are those generated by the marketer and are comprised of the 4Ps of marketing—product, promotion, price, and place.
3. 
d. Purchase timing is the outcome of the thinking that takes place in the buyer’s black box. Samantha is stimulated to buy the mattress during the holiday weekend in order to take advantage of the sale.
4. 
b. Habitual buying behavior has low involvement in the purchase decision and doesn’t perceive much brand differentiation. If your regular brand isn’t available or another brand is on sale, you’ll probably buy the other brand.
5. 
c. Consumer buying behavior encompasses the actions you take before buying a product or service.

3.2 Knowledge Check

1. 
c. Situational factors influencing consumers are external factors that affect how consumers encounter and interact with a product, forming their opinions at that moment in time. Environmental factors such as aroma, lighting, music, and noise can either encourage or discourage the purchase of a product.
2. 
a. Culture refers to the values, ideas, and attitudes that are learned and shared among the members of a group.
3. 
b. The safety and security level of Maslow’s hierarchy of needs reflects the need to be safe from physical and psychological harm.
4. 
d. Selective distortion is the tendency of people to interpret information in a way that fits their preconceived notions.
5. 
b. The behavioral intention aspect of an attitude is what you as a consumer plan to do—buy the brand or not buy the brand.

3.3 Knowledge Check

1. 
c. They are evaluating the “bundle of attributes” of each venue.
2. 
a. Ra’Shana has detected a difference between her actual state (not having a functional car) and her desired state (having a car that runs).
3. 
c. Having identified that he needs a new laptop, Jason is searching for more information about different laptops and their capabilities.
4. 
b. Heuristics are types of preexisting value judgments that are used when people make purchase decisions.
5. 
c. It appears that Nathan and his husband have already done an information search and are now evaluating their new car alternatives.
Citation/Attribution

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Attribution information

  • If you are redistributing all or part of this book in a print format, then you must include on every physical page the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction
  • If you are redistributing all or part of this book in a digital format, then you must include on every digital page view the following attribution:
    Access for free at https://openstax.org/books/principles-marketing/pages/1-unit-introduction

Citation information

© Dec 20, 2022 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

Back to top