Answer Key

1.1 Knowledge Check 1.  c. Place utility addresses convenience in terms of where a consumer c...

2.1 Knowledge Check 1.  b. The mission statement sums up in a few sentences what the company ...

3.1 Knowledge Check 1.  c. Complex buying behavior involves high involvement in the buying de...

4.1 Knowledge Check 1.  c. Derived demand is a market demand for a good or service that resul...

5.1 Knowledge Check 1.  c. Starbucks researches the culture of the countries in which it oper...

6.1 Knowledge Check 1.  d. Marketing research is the process of collecting information from a...

7.1 Knowledge Check 1.  a. Global market opportunities refer to the favorable conditions that...

8.1 Knowledge Check 1.  a. Choosing between standardization and adaptation strategies include...

9.1 Knowledge Check 1.  a. A haircut is a service because it cannot be touched, owned, or sto...

10.1 Knowledge Check 1.  c. With dynamically continuous innovation, some changes in consumer ...

11.1 Knowledge Check 1.  c. The concept of service perishability states that services (such a...

12.1 Knowledge Check 1.  a. Artificial time constraints tell the consumer they will miss out ...

13.1 Knowledge Check 1.  a. The goal of IMC is to communicate a clear and consistent message ...

14.1 Knowledge Check 1.  a. One media channel used in advertising is commercials. 2.  c. ...

15.1 Knowledge Check 1.  d. Personal selling is used by companies when they have a product th...

16.1 Knowledge Check 1.  a. Online direct marketing includes digital tools such as email, web...

17.1 Knowledge Check 1.  d. A marketing channel is a collection of people, organizations, pro...

18.1 Knowledge Check 1.  c. Retailing is the process of selling goods and services to the con...

19.1 Knowledge Check 1.  b. Diversity, equity, and inclusion support people, which makes it a...

Symbols 1977 Foreign Corrupt Practices Act (FCPA) 15.7 Ethical Issues in Personal Selling and Sa...