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6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
5.1 Entrepreneurial Opportunity
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneurial...
5.2 Researching Potential Business Opportunities
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe opportunity s...
5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the element...
Introduction
Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invente...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.5 Reality Check: Contests and Competitions
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
Introduction
Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems ...
9.3 Accounting Basics for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the accounting equ...
9.4 Developing Startup Financial Statements and Projections
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the three prima...
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...