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Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
The Interview Process - Information
Good Day! My name is Emi and I am the pedagogical assistant at Innovatank. First of all, ...
Questions for Rob!
Hello Rob! Thank you for being part of our mission to bring experiences and stories to students ...
11.1 Avoiding the “Field of Dreams” Approach
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
11.2 Designing the Business Model
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
11.3 Conducting a Feasibility Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose o...
11.4 The Business Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different...
Introduction
Figure 9.1 An advertisement showcasing the features of the iBackPack. Chapter ...
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between fi...
9.2 Special Funding Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify funding strat...
13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the capital a...
13.7 Mitigating and Managing Risks
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain Enterprise Ris...
Introduction
Figure 12.1 US 1 is the route into and out of the Florida Keys that residents and visitors ...
12.1 Building and Connecting to Networks
LEARNING OBJECTIVES By the end of this section, you will be able to: Define networking and ...
12.2 Building the Entrepreneurial Dream Team
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand key resourc...
12.3 Designing a Startup Operational Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify the major are...