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How to Use a Mock-Up

Discover Your Mad Skills Toolkit Tools Videos

I want to quickly discuss a tool that is often underutilised but can significantly enhance your p...

Updated 4 months ago by Cameron Welsh

How to Use PESTLE

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Another tool that can be useful is PEST or PESTLE analysis. PESTLE expands on PEST by allowing fo...

Updated 4 months ago by Cameron Welsh

How to Use Competitive Landscape Maps

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In one of my recent newsletters, I discussed the concept of competitive landscapes and competitiv...

Updated 4 months ago by Cameron Welsh

Slide Deck Visuals Do and Don'ts

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It's also important to consider how to keep your deck visually appealing. In your presentation so...

Updated 4 months ago by Cameron Welsh

How to Use Decision Trees

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Another effective way to illustrate decisions is by using a decision tree. This method allows you...

Updated 4 months ago by Cameron Welsh

How to Use Porter's Five Forces

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Another tool that can be used while building your analysis is Porter’s Five Forces. The idea behi...

Updated 4 months ago by Cameron Welsh

How to Use Stakeholder Analysis

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One thing that I think is often overlooked is stakeholder analysis. This analysis is important be...

Updated 4 months ago by Cameron Welsh

How to Use a Decision Matrix

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When presenting a decision, it's important to illustrate how that decision was made. One effectiv...

Updated 4 months ago by Cameron Welsh

How to Use a SWOT Analysis

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One of my pet peeves is how teams present their SWOT analysis. I want to discuss how to build a S...

Updated 4 months ago by Cameron Welsh

Slide Deck Tips

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I want to share some tips for creating effective slide decks. These are general and basic ideas t...

Updated 4 months ago by Cameron Welsh

10 Rules for Case Solving Slide Decks

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Now, I want to discuss how to effectively create a presentation deck, including tips for visualis...

Updated 4 months ago by Cameron Welsh

Financials Estimation

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Another essential skill is estimation, which involves thinking critically about how to start esti...

Updated 4 months ago by Cameron Welsh

Financials – Valuing a Company

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Another key element is the valuation of a company. In this piece, I want to discuss the various t...

Updated 4 months ago by Cameron Welsh

Financials – Company Valuation Methods

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One of the things we want to examine is the methods we use to assess company valuation. Typically...

Updated 4 months ago by Cameron Welsh

Building the SCQ Pyramid

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What I want to discuss here is how we start to build the Pyramid—specifically, how to construct a...

Updated 4 months ago by Cameron Welsh

How to Use a Value Chain

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One tool that is frequently underutilised is the value chain. The value chain dissects the organi...

Updated 4 months ago by Cameron Welsh

Order of Final Presentations

Integrative Learning (IL)

Be on time for each session, we begin at 8:30AM sharp, dress up properly You only need to be pre...

Updated 4 months ago by Samie Ly

Live Case 2 - LIA Final Project

Global Marketing Getting Started

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGI...

Updated 4 months ago by Samie Ly

Project Rehearsal Teams

Global Marketing

There is a project rehearsal where you will bring everything that you have to present to us. You ...

Updated 4 months ago by Samie Ly

Liquid Death Competition

Global Marketing

Welcome to the Liquid Death Competition  How it works! You are tasked to evaluate 3 battles, yo...

Updated 4 months ago by Samie Ly