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In recent weeks, my professional feeds have been filled with thoughtful conversations about the need for meaningful change in post-secondary education. Rob Lawless recently posed a provocative question about whether the University of Pennsylvania should offer ...

10 minutes per team + 5 minutes of Questions and Answers  Friday 8:40AM  * Arrive by (exceptionally staggered) 8:40AM - Lime Machine - Maya Pillai, Liana Callocchia, Andrea Diaz, Nicoleta Boboc, Giulia Di Biase, Alexandra Tsoudis, Shahad Hussain 8:55 AM ...

In the last episode, I talked about the missing piece in education: real confidence isn’t built through exposure, it’s built through uncomfortable experience. This week, let’s get practical. How do we design practice environments that don’t just teach skills,...

Revised Case with Aerofugia collaboration  The Lift: Scaling eVTOLs Across the World The Decision In spring 2026, Aerofugia’s leadership faced a strategic question that extended far beyond the development of a new aircraft. The company’s AE200 electric ver...

The biggest reward I get as a case-solving coach isn’t when a student finally cracks a complex profitability case or delivers a flawless recommendation. It’s when I watch them transform. When the nervous, hesitant version of themselves is replaced by someone w...

The best teams deliver a unified, high-energy, emotionally connected performance. Most teams don’t. Here’s exactly why and how to build consistency from minute one in the resolution room. One of the clearest, most frustrating patterns I’ve observed after 20...

Too many teams deliver a great solution but leave the real impact in the resolution room. Here’s what actually separates podium teams from the rest. One of the most consistent patterns I see after 20+ years of coaching case-solving competition teams and debri...

Over the years of coaching teams for case-solving competitions, if you asked any of my team members what the number one piece of advice I gave them, it would likely be this: "Don't boil the ocean." Too often, ambitious and talented teams try to do everything....

Two of the best skills you pick up from case competitions aren't solving the actual case. They're public speaking and networking. Back in 2019, my team and I were in Rotterdam, Netherlands, competing at Erasmus University. After the opening ceremonies, we sto...

Case 4 individual assignment - PARADOX  In this Case 4, you will also include part of your final LIA. Choose a paradox that is dear to you, two sides and showcase this in a written advertisement strategy. 1. Analyze 1 company that showcases a paradox (two co...

This past week, I had the privilege of mentoring and judging WXP Europe. This virtual competition brings together MBA students from top universities across North America and Europe to tackle a messy, real-world problem. I’ve been involved with this co...

March 18, 2026 Sebastian Tsang recently dropped a raw, eye-opening post on LinkedIn that should hit hard: for students, despite rocking a perfect 4.0 GPA and grinding hard, no parties, all focus, he got zero internship interviews for two straight year...

March 4, 2026 After 20+ years coaching and mentoring over 300 case teams at the University of Calgary and the Haskayne School of Business (plus dozens more through events like How to Change the World, Innovatank's WXP, and classroom advising), I still...

February 18, 2026 If we want AI-resilient graduates, we can’t just talk about disruption. We have to train for it. Back on February 7th, I had the privilege of judging the preliminary round of the Digital Innovation Challenge hosted by the Haskayne Scho...

You will take on the role of a fashion magazine cover editor and you will build a fashion series of ads.  How do you create an advertisement that makes people feel safe and real?  Deliverable , to imagine 2 posters that align with beauty that makes someone f...

Understanding the global stages and marketing channels  Advertising Case 2 Music and Superbowl  Build a powerpoint presentation  Write 2 slides with 5 sources on the history of 4 global marketing channels such as the Olympics, The Superbowl...2. Look at 3...

  Introduction - what is the goal and what is your research problem? (Are you trying to predict?)  Literature Review - research 5 scientific sources + 5 media/news  List of data that you need (you do not have to collect the data, just what you need so tha...

Integrating eVTOLs into Canada’s Transportation System This case was written in collaboration with Innovatank and International Green Aviation Association In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that ...

https://tv.innovatank.com/w/f5Y1ejuWFhojMcTTPEGQk4 Bridging the Skies Integrating eVTOLs into Canada’s Transportation System In early 2026, senior officials at Transport Canada gathered in Ottawa to evaluate a proposal that could reshape urban mobility in C...

The real value of case competitions is not the case. It's the person you become through the process. In a recent conversation with a former case team member for an upcoming episode of Unbarred Conversations Season 2 (coming this fall), Chloe and I talked abou...