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8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective entrepreneurial marketing techniques (guerilla, relationship, expeditionary, real-time, viral, digital, word-of-mouth) Discuss the pros and cons of these marketing t...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
TEST 1 Guidelines and review session
Guidelines Welcome to the HRM Test 1. TEST 1 Guidelines: You have access to your notes, and internet. However ChatGPT is not allowed or any generative responses for your test. Upon use of A.I. you will be penalized with a result of 0 on Test 1. Th...
THE RESTAURANT - SITUATION
La Charte des droits et libertés de la personne: Article 10: This article guarantees the right to dignity and respect. Marylène’s behavior toward Isabelle could be seen as a violation of Isabelle's right to a respectful work environment 10...
THE SUPERMARKET - SITUATION
La Loi sur les normes du travail (LNT): Article 124: This article pertains to the notice required for disciplinary actions, including suspensions. In your scenario, Laurent was suspended without following proper procedures, which might be a violation ...
LE BUREAU - SITUATION
Le Bureau Question the situation Listen to each person in an individual basis Would you be in agreement if we .... Come back to the team's core values - Coffee in the morning Definition of a task Weak Communication Find solutions together M...
Challenge 2 Details
2 HR Managers ($50,000 per annum)1 CEO - (choice) 1 Marketing Manager ($55,000 per annum)1 Chief Marketing Officer ($75,000 per annum)1 Finance Manager ($65,000 per annum)1 Chief Finance Officer ($95,000 per annum)1 Operations Manager ($75,000 per annum)1 Chi...
7.5 Reality Check: Contests and Competitions
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importance of customer-focused branding Explain the steps in defining and developing a brand Describe the benefits of brand advocacy In a business context, the wor...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-...
11.4 The Business Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different purposes of a business plan Describe and develop the components of a brief business plan Describe and develop the components of a full business plan Unlike...
11.3 Conducting a Feasibility Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose of a feasibility analysis Describe and develop the parts of a feasibility analysis Understand how to apply feasibility outcomes to a new venture As the name ...
11.2 Designing the Business Model
Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innova...
11.1 Avoiding the “Field of Dreams” Approach
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importance of planning Understand the concepts of product and service innovation, and define and understand key business models Describe and be able to construct a valu...
Introduction
Figure 11.1 The initial plan for Vita Coco did not work for its founders, Michael Kirban and Ira Liran, but the coconut water found later success, ultimately becoming the market leader, by using customer-focused design throughout the entrepreneurial process....
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance of sales strategy and provide an example Explain the importance of customer service A sales strategy is a plan that the entrepreneur uses to identify and en...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a marketing strategy, a marketing plan, and a pitch Describe the elements of a marketing plan Now that you have a better idea of what marketing is, you are rea...
l'IMPRIMERIE - SITUATION
La Charte des droits et libertés de la personne: Article 10: This article guarantees the right to be treated with dignity and respect. Marc’s experience of being belittled and humiliated by Bertrand touches on issues of respect and dignity in the w...