Advanced Search
Search Results
261 total results found
Chapter 12: Sensitivity and Scenario Analysis
Chapter 12: Sensitivity and Scenario Analysis - How Robust Is the Decision When Assumptions Change? Learning Objectives By the end of this chapter, you should be able to: explain why sensitivity analysis matters in case-solving identify the assumpt...
Chapter 3: Stakeholder Capitalism
Chapter 3: Stakeholder Capitalism - Who Actually Matters to the Decision? "A business decision is rarely made for one group of people. The challenge is understanding who is affected, who has influence, and how to balance competing interests." Video: Stakehol...
Full List of Masterclass Videos
Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...
Full List of Masterclass Videos
Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...
Closing Reflections: Integrating the Decision
Closing Reflections: Integrating the Decision & Seeing the Bigger Picture "Great case analysis isn't about finding the perfect answer. It's about making the best decision you can with the information you have." Learning Objectives By the end of this chapter...
Chapter 7: Complex Trade-Offs
Chapter 7: Navigating Complex Trade-Offs - Making decisions when every option has a downside “The hardest business decisions aren't between good and bad options. They're between competing versions of good.” Learning Objectives By the end of this chapter, yo...
Chapter 6: Implicit Bias and Decision Making
Chapter 6: Implicit Bias and Decision-Making - When the Way We Think Influences the Decisions We Make "The hardest biases to recognise are often the ones we don't know we have." Video: Implicit Bias in the Workplace: How to Recognise It and Build Belonging ...
Chapter 5: Business Ethics
Chapter 5: Business Ethics - When the Right Decision Isn't the Easy Decision "A decision can be legal, profitable, and still be the wrong decision." Video: Business Ethics: Why Ethics Matter in Every Case & The Ethics Premium Learning Objectives By the end...
Chapter 4: Not-for-Profit Organizations
Chapter 4: Not-for-Profit Organisations and Social Enterprises - When Profit Isn't the Primary Objective "Not every organisation exists to maximise profit. But every organisation needs a clear definition of value." Video: Not-for-Profit vs Social Enterprises...
Introduction
Introduction Numbers are everywhere in business cases. Revenue. Costs. Margins. Growth. Market size. Return on investment. Cash flow. Valuation. Forecasts. Scenarios. Sensitivity analysis. For many case competitors, financial analysis is where the case begin...
Chapter 13: Decision Making Under Uncertainty
Chapter 13: Decision Making Under Uncertainty - Making Strong Decisions When the Future Cannot Be Predicted With Confidence Learning Objectives By the end of this chapter, you should be able to: distinguish risk from Uncertainty recognise different...
About the Author
About the Author Cam Welsh is an award-winning educator, executive coach, and one of Canada's most experienced case competition coaches. Over the past two decades, he has coached and mentored more than 300 business case competition teams at the undergraduate,...
Introduction
Introduction: Going Beyond the Traditional Business Answer The first four Discover Your Mad Skills manuals build the core capabilities of a strong case competitor: solving the case, communicating the solution, selecting and applying analytical tools, and usin...
Cover Page
Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “Mad Skills” © 2026 Discover Your Mad Skills Toolkit
Chapter 2: Sustainability and ESG
Chapter 2: Sustainability and ESG - Beyond Profit: Understanding the Triple Bottom Line "A sustainable strategy does not sacrifice profit. It understands how profit, people, and the planet are connected." Video: Social Responsibility & ESG: Measuring Perform...
Chapter 1: Recognising When the Case Goes Beyond the Numbers
Chapter 1: Recognising When the Case Goes Beyond the Numbers A case may initially look like a straightforward business decision. Should the organisation expand? Launch the product? Enter the market? Close the facility? Automate the process? Invest in...
Chapter 16: Defending the Numbers
Chapter 16: Defending the Numbers - Financial Q&A, Assumptions, and Credibility Under Pressure "You don't need to know every number. You need to know why your numbers make sense." Learning Objectives By the end of this chapter, you should be able to: a...
Chapter 15: From Excel to the Deck
Chapter 15: From Excel to the Deck - Turning Financial Analysis Into Judge-Friendly Evidence "Excel is where you prove it. The presentation is where you communicate it." Video: Excel Formatting for Case Presentations: Make Large Numbers Simple, Clean & Profe...
Chapter 14: Building the Financial Story
Chapter 14: Building the Financial Story - Turning Numbers Into Insights, Implications, and Decisions "The numbers don't make the argument. The story you build from the numbers does." Learning Objectives By the end of this chapter, you should be able to: ...
Full List of Masterclass Videos
Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...