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As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGINUITY Program where students have a chance to collaborate with the Engineering Faculty, as well as Business Administration Faculty.  The LIA Deliverables consist ...

Deliverable Build a website for your Enginuity Project  1x 8 by 11 inches Poster for printing Set up a template document - similar to a business plan with Canva  Build 3 social media mock ups (Introduction of the team, introduction of the robot, open)  ...

Welcome to the Liquid Death Competition  How it works! You are tasked to evaluate 3 battles, you will listen to their pitch, and enter evaluations (individuals)  Evaluations Quality of their team analysis - out of 100 If Project A wins, put 100% and Pro...

Fashion Meets Finance Background:The fashion industry is more than just trends and textiles, it’s a major driver of global economic activity. From luxury giants to athletic wear titans like Nike and Adidas, fashion brands shape consumer behavior, employment r...

2 Minute Thesis - Presentation Deck by Innovatank Design Team

2 Minute Thesis - Presentation Deck by Innovatank Design Team

Building graphs to communicate your results  Required Deliverables: Basic Graphs - From the questionnaire portion, copy the graphs, rewrite the questions and make it consistent through out your template. Remove all overlaps or cropped information.  Ba...

The Fashion Reset: Investing for Impact in a $2.4 Trillion IndustryAnouk Coxon, Samie Li Shang Ly, Cameron Welsh Introduction  This is the voice of Anouk Coxon as she reflects on the sustainability issues of the fashion industry.  About six months ago, fo...

Thank you for your help in completing the following research questionnaires Factors That Impact Virality on Youtube  This survey will ask you questions about the Youtube platform. More specifically, your thoughts, how you think it works and what factors co...

We will meet in D 336 and you will join your ENGINUITY Team.  When you arrive, Mina, Colleen, Stavros, Allan and Samie will direct you to your team station.  Objective of the session:  Begin your project planning; establish rules and guidelines so that yo...

Methodology, Gathering Results, figuring out  Here is the challenge 4A which will focus on drafting a questionnaire and an ethics form.  Challenge 4A - Setting up your questionnaire Stage 1 - Brainstorming (done in class, limited time)  Draft your 3 hypo...

Liquid Death Case Analysis Activity  Focus on the Marketing 4 Ps (Price, Product, Place, Promotion) Integrated Marketing in a Global World : What can you find about their international scene? International Expansion  Final Deliverable for Case 3 - Liquid De...

Christos Tsandilas Group 1 The Hustle Driven CEO  The Balance Advocate Bouchra Bsibes Group 1 The Burnout Victim The Corporate Recruiter Efraimia Voutselas Group 1 The Balance Advocate The Hustle Driven CEO  Ivie Edugie ...

Welcome to case 4, the hustle culture.  In this exercise, we will integrate your LIA topics while role playing the hustle culture.  There are 4 roles, in this journey you will take on 2 of them and discuss with students on a few deliverables.  Stage 1 - Sel...

Beyond Meat, founded in 2009, has emerged as a leader in the plant-based meat industry. The company's mission is to offer sustainable and nutritious alternatives to animal-based meats, aiming to address health concerns, environmental sustainability, and animal...

1. To know and understand the facts, notions, concepts, theories, methods and other components that are part of a body of knowledge related to marketing. Examine the concept of marketing, and how it creates customer value and customer relationships.Activity...

There is a project rehearsal where you will bring everything that you have to present to us. You do not have to be there is you are not assigned the day.  Each team will have 7 minutes to present their work, all students present will be evaluating.  Passing ...