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Full List of Masterclass Videos https://www.youtube.com/@MadSkillsMasterclass Introduction 1:53 Ignite Your Mad Skills From Case Flops to Podium Domination That’s not failure. That’s your wake-up call. I’m Cam Welsh, Emeritus Professor at Haskayne Scho...

Emeritus Professor | Coach & Mentor to Aspiring Professionals | Helping the Next Generation Discover Their “Mad Skills” © 2026 Discover Your Mad Skills Toolkit

PART VII: Communication and Speaking A strong deck does not present itself. Once the slides are built, the team must bring the argument to life. Your voice, eye contact, pace, pauses, emphasis, and transitions all influence whether the judges understand and b...

PART VI: Slide Design A slide can contain the right message and the right visual and still fail if the audience cannot process it quickly. Case competition slides are viewed under difficult conditions. Judges are simultaneously: looking at the slide; ...

PART V: Visual Communication Once you know the message of each slide, the next question is: What is the clearest way to show it? Visual communication is not about making slides look impressive. It is about reducing the effort required for the audience to und...

PART IV: Deck Architecture Once the story is clear, you can begin designing the deck. But not by opening PowerPoint. The first step is to translate the case story into a sequence of messages the audience can follow. Only then should you decide how those messa...

PART III: Building the Story A strong case presentation should feel like one connected argument. The judges should never have to ask: "Why are they telling me this?" Every section should create a reason for the next one. You are not trying to entertain the ju...

PART II: Deciphering the Communication Challenge Before you build the story, you need to understand the communication situation. The same principle that applies to case solving applies here: Do not start solving before you understand the problem. A presentat...

PART I: The Purpose of the Presentation A case presentation is not a report delivered through PowerPoint. It is the final stage of the case-solving process: the moment when your team's analysis, strategic choices, financial reasoning, and implementation plan ...

Series Preface This series of manuals represents an attempt to capture and organise more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. Over those two decades, I have had the opportunity to coac...

Financial Analysis & Excel Mastery Checklist Situational Financial Analysis Have we reviewed all relevant financial statements? Have we identified the major changes in revenue, costs, assets, liabilities, and equity? Have we identified unusual or concern...

Series Preface This series of manuals represents an attempt to capture and organise more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. Over those two decades, I have had the opportunity to coac...

Series Preface This series of manuals represents an attempt to capture and organise more than 20 years of experience coaching case-solving teams at regional, national, and international competitions. Over those two decades, I have had the opportunity to coac...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

Deciphering Cases https://www.patreon.com/cw/DiscoverYourMadSkills Season 1 Episode 1: How to Get Started with a Solution - So What? May 31, 2024: As a case-solving coach, I had the opportunity to attend the Global Circularity Cha... https://www.patreon.c...

How to Use This Manual Unlike the earlier manuals, this manual is not intended to be applied from beginning to end every time you solve a case. Think of it as a collection of specialised lenses. When deciphering a case, ask whether the situation contains dim...

How to Use This Manual This manual is designed to help you become more confident using financial analysis and Excel in business cases and case competitions.  It is not intended to turn you into an accountant, investment banker, or financial modeller. It i...

PART VIII: Team Presentation A case competition presentation is a team performance. The judges are not evaluating four separate presenters. They are evaluating whether the team collectively understands, believes, and can defend one Recommendation. That means ...