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Intoduction
Principles of Marketing
Module 9 - Products: Consumer Offerings
Principles of Marketing
Module 16 - Direct, Online, Social Media, and Mobile Marketing
Principles of Marketing
Module 15 - The Promotion Mix: Personal Selling and Sales Promotion
Principles of Marketing
Module 14 - The Promotion Mix: Advertising and Public Relations
Principles of Marketing
Module 13 - Integrated Marketing Communications
Principles of Marketing
Module 12 - Pricing Products and Services
Principles of Marketing
Module 11 - Services: The Intangible Product
Principles of Marketing
Module 10 - Maintaining a Competitive Edge with New Offerings
Principles of Marketing
Product, Promotion, Price, and Place
Principles of Marketing
In this last unit, we will be exploring next-level marketing concepts. We will look at product marketing, services marketing, pricing, integrated marketing communications, the promotion mix, social media marketing, distribution, retailing and wholesaling, and ...
Module 1 - Marketing and Customer Value
Principles of Marketing
Module 8 - Marketing in a Diverse Marketplace
Principles of Marketing
Module 7 - Marketing in a Global Environment
Principles of Marketing
Module 6 - Marketing Research and Market Intelligence
Principles of Marketing
Module 5 - Market Segmentation, Targeting, and Positioning
Principles of Marketing
Module 4 - Business Markets and Purchasing Behavior
Principles of Marketing
Module 3 - Consumer Markets and Purchasing Behavior
Principles of Marketing
Understanding the Marketplace
Principles of Marketing
Welcome to Unit 2 of Principles of Marketing. In Unit 1, the stage was set for studying marketing. Unit 2 discusses the analytical tools and frameworks to understand a broad range of customers (whether consumers or businesses) and categorize them into target m...
Module 2 - Strategic Planning in Marketing
Principles of Marketing
Module 17 - Distribution: Delivering Customer Value
Principles of Marketing