Module 16 - Direct, Online, Social Media, and Mobile Marketing
In the Spotlight
Figure 16.1 Social media marketing through Pinterest, Twitter, and other platforms is one way...
16.1 Traditional Direct Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List and describe the ...
16.2 Social Media and Mobile Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss social media m...
16.3 Metrics Used to Evaluate the Success of Online Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the role of ma...
16.4 Ethical Issues in Digital Marketing and Social Media
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe ethical issue...
Chapter Summary
Direct, online, and social media marketing include a mix of useful tools that help marketers enga...
Key Terms
affiliates people or companies that earn a commission for driving traffic to another person’s or...
Applied Marketing Knowledge: Discussion Questions
1. The Association of National Marketers (ANA) acquired the Data & Marketing Association (f...
Critical Thinking Exercises
1. Compose a paragraph (150–200 words) using all of the following terms as they relate to d...
Building Your Personal Brand
Goal-setting is the development of an action plan designed to motivate and guide an individual, g...
What Do Marketers Do?
Check out the Association of National Advertisers (ANA) website, and scan the wealth of informati...
Closing Company Case
Publix Founded in 1930, supermarket chain Publix started with one store in Winter Haven, Flori...
References
1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista,...