Module 7 - Marketing in a Global Environment
In the Spotlight
Figure 7.1 International marketing opportunities can be advantageous for many companies if th...
7.1 The Global Market and Advantages of International Trade
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define global market o...
7.2 Assessment of Global Markets for Opportunities
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the different...
7.3 Entering the Global Arena
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List the strategies us...
7.4 Marketing in a Global Environment
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how marketing...
7.5 Ethical Issues in the Global Marketplace
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify ethical issue...
Chapter Summary
As outlined in this chapter, transportation, technological developments, and business landscape a...
Key Terms
adapted global marketing strategy a strategy in which a company utilizes different marketing str...
Applied Marketing Knowledge: Discussion Questions
1. Why do most global organizations envision the world as a huge market without borders? ...
Critical Thinking Exercises
1. Marketers must consider the global marketing environment when determining strategy. In a...
Building Your Personal Brand
There are ways to build skills that will help you in international markets. Consider the items sh...
What Do Marketers Do?
Part of the International Trade Administration, Export Assistance Centers (found in the United St...
Closing Company Case
Timmy Global Health Founded in 1997 by Dr. Charles (Chuck) Dietzen, Timmy Global Health has a ...
References
1. “Company Timeline,” Starbucks Stories & News, Starbucks, January 24, 2019, https://stori...