Module 17 - Distribution: Delivering Customer Value
In the Spotlight
Figure 17.1 Marketers need to determine distribution strategies that gets their products in t...
17.1 The Use and Value of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use of ma...
17.2 Types of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of ...
17.3 Factors Influencing Channel Choice
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors t...
17.4 Managing the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how channel m...
17.5 The Supply Chain and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define supply chain ma...
17.6 Logistics and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and describe lo...
17.7 Ethical Issues in Supply Chain Management
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the issue of t...
Chapter Summary
In this chapter, the functions and benefits of marketing channels are explored. Marketing channel...
Key Terms
accumulating relates to intermediaries buying in bulk from different manufacturers adjusting fo...
Applied Marketing Knowledge: Discussion Questions
1. What are the methods used to evaluate channel members? Why is this important? 2...
Critical Thinking Exercises
1. Create a strategy for managing channel conflict within a marketing channel. 2. ...
Building Your Personal Brand
Consider what sustainability and social responsibility mean to you. How do they impact your life ...
What Do Marketers Do?
Contact one of the following businesses and ask to speak to a person in the supply chain or logis...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on ...
Closing Company Case
Global Containers & Custom Packaging Inc. It happens without much thinking—you go online, clic...
References
1. “Outstanding Foods: Taking This Little Pig-Free Bacon Chip to Market,” BeyondBrands, acc...