Advertising, Tools & Strategies
Course Outline - Advertising
Vanier College Faculty of Arts, Business and Social Sciences Advertising, Tools, Strategies ...
1. Advertising as a Human and Social Reality
2. Foundations of Advertising Strategy
3. Consumer Behavior and Persuasion in Advertising
4. Advertising Research and Insight Generation
Using market research to inform advertising decisions Qualitative vs. quantitative insights ...
5. Creative Strategy and Message Design
Creative briefs and strategic alignment Message framing, storytelling, and symbolism Vi...
6. Advertising Media and Channel Strategies
Traditional media vs. digital and social platforms Media selection based on objectives and a...
7. Digital and Social Media Advertising
Social media platforms as advertising environments Influencer marketing and user-generated c...
8. Integrated Marketing Communications (IMC)
Coordinating advertising with other promotional tools Message consistency across platforms a...
9. Advertising Agencies and the Advertising Ecosystem
Roles of advertising agencies, media agencies, and in-house teams Client–agency relationship...
10. Ethics, Regulation, and Social Responsibility in Advertising
Advertising standards and regulations Social responsibility and public interest Stereot...
11. Advertising Campaign Analysis (Case-Based Synthesis)
Deconstructing advertising campaigns Linking strategy, message, media, and outcomes Ide...
12. Advertising Strategy Applied to a Passion Project (LIA Integration)
Branding strategy development Market and audience analysis Advertising material creatio...