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Advertising, Tools & Strategies
Course Outline - Advertising
Challenge 1 2026
1. Advertising as a Human and Social Reality
- Notes and References
2. Foundations of Advertising Strategy
3. Consumer Behavior and Persuasion in Advertising
4. Advertising Research and Insight Generation
5. Creative Strategy and Message Design
6. Advertising Media and Channel Strategies
7. Digital and Social Media Advertising
8. Integrated Marketing Communications (IMC)
9. Advertising Agencies and the Advertising Ecosystem
10. Ethics, Regulation, and Social Responsibility in Advertising
11. Advertising Campaign Analysis (Case-Based Synthesis)
12. Advertising Strategy Applied to a Passion Project (LIA Integration)

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Advertising, Tools & S...

1. Advertising as a Hu...

1. Advertising as a Human and Social Reality

Notes and References

Activity for this week - Groups of 5-7 students.Step 1 - Find 5-7 media sources (websites, news...

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Challenge 1 2026

Notes and References

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Created 3 weeks ago by Samie Ly

Updated 2 weeks ago by Samie Ly

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