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Advertising, Tools & Strategies
Course Outline - Advertising
1. Advertising as a Human and Social Reality
2. Foundations of Advertising Strategy
3. Consumer Behavior and Persuasion in Advertising
4. Advertising Research and Insight Generation
5. Creative Strategy and Message Design
6. Advertising Media and Channel Strategies
7. Digital and Social Media Advertising
8. Integrated Marketing Communications (IMC)
9. Advertising Agencies and the Advertising Ecosystem
10. Ethics, Regulation, and Social Responsibility in Advertising
11. Advertising Campaign Analysis (Case-Based Synthesis)
12. Advertising Strategy Applied to a Passion Project (LIA Integration)

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3. Consumer Behavior a...

3. Consumer Behavior and Persuasion in Advertising

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2. Foundations of Advertising Strategy

4. Advertising Research and Insight Generation

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