Entrepreneurship (Ed23)
Interview with Julie Yew - Business in Sports
Julie Yew has 20 years experience in the field of sports massage therapy, 8 years specializing in...
Interview with Roberto Campana
Roberto Campana is the founder of Flaplus Footbal League Inc. He has a passion for football and...
Interview with Francois Bastien - Indigenous Entrepreneurship
Chapter 1 - The Entrepreneurial Perspective
Introduction
Figure 1.1 Phil Libin, former CEO of Evernote, discusses his product. Evernote is an app th...
1.1 Entrepreneurship Today
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneur an...
1.2 Entrepreneurial Vision & Goal
LEARNING OBJECTIVES By the end of this section, you will be able to: Define an entrepreneurial ...
1.3 The Entrepreneurial Mindset
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain what it means ...
Chapter 1 - Key Terms
career entrepreneur someone who takes on the daily management as the owner of the venture, accep...
Chapter 1 - Summary
1.1 Entrepreneurship Today An entrepreneur is someone who takes on an entrepreneurial venture to...
Chapter 2 - The Entrepreneurial Journey
Introduction
Chapter Outline 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an En...
2.1 Overview of the Entrepreneurial Journey
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the entreprene...
2.3 Entrepreneurial Pathways
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand how venture...
2.4 Frameworks to Inform Your Entrepreneurial Path
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify common framew...
Chapter 3 - The Ethical and Social Responsibilities of Entrepreneurs
Introduction
Figure 3.1 Photo of Martin Shkreli (left). Scrabble tiles spelling SHKRELI PRISON (right). ...
3.1 Ethical and Legal Issues in Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Develop the ability to...
3.2 Corporate Social Responsibility and Social Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Define and describe co...
3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe workplace cha...
Chapter 4 - Creativity, Innovation, and Invention
Introduction
Figure 4.1 Creativity comes in many forms. It can be messy, but creativity is an essential ...
4.1 Tools for Creativity and Innovation
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe popular, well...
4.2 Creativity, Innovation, and Invention: How They Differ
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between cr...
4.3 Developing Ideas, Innovations, and Inventions
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe and apply the...
Chapter 5 - Identifying Opportunities
Introduction
Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invente...
5.1 Entrepreneurial Opportunity
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneurial...
5.2 Researching Potential Business Opportunities
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe opportunity s...
5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the element...
Chapter 6 - Problem Solving and Need Recognition Techniques
Introduction
Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems ...
6.1 Problem Solving to Find Entrepreneurial Solutions
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.2 Creative Problem-Solving Process
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.3 Design Thinking
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
Chapter 7 - Telling your Story and Pitching the Idea
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.4 Protecting Your Idea and Polishing the Pitch through Feedback
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.5 Reality Check: Contests and Competitions
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
Chapter 8 - Entrepreneurial Marketing and Sales
Introduction
Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...
8.1 Entrepreneurial Marketing and the Marketing Mix
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...
8.2 Market Research, Market Opportunity Recognition, and Target Market
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...
8.3 Marketing Techniques and Tools for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...
8.4 Entrepreneurial Branding
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
Chapter 9 - Finance and Accounting
Introduction
Figure 9.1 An advertisement showcasing the features of the iBackPack. Chapter ...
9.1 Overview of Entrepreneurial Finance and Accounting Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between fi...
9.2 Special Funding Strategies
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify funding strat...
9.3 Accounting Basics for Entrepreneurs
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the accounting equ...
9.4 Developing Startup Financial Statements and Projections
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the three prima...
Chapter 10 - Launch for growth to success
Introduction
Figure 10.1 Dropbox, founded by Drew Houston and Arash Ferdowsi, has realized unprecedented...
10.1 Launching the Imperfect Business: Lean Startup
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe how businesse...
10.2 Why Early Failure Can Lead to Success Later
LEARNING OBJECTIVES By the end of this section, students will be able to: Determine several...
10.3 The Challenging Truth about Business Ownership
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the pros and c...
10.4 Managing, Following, and Adjusting the Initial Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the difference...
10.5 Growth: Signs, Pains, and Cautions
LEARNING OBJECTIVES By the end of this section, you will be able to: Determine the lifecycl...
Chapter 11 - Business Model and Plan
Introduction
Figure 11.1 The initial plan for Vita Coco did not work for its founders, Michael Kirban and Ir...
11.1 Avoiding the “Field of Dreams” Approach
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...
11.2 Designing the Business Model
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
11.3 Conducting a Feasibility Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose o...
11.4 The Business Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the different...
Chapter 12 - Building Networks and Foundations
Introduction
Figure 12.1 US 1 is the route into and out of the Florida Keys that residents and visitors ...
12.1 Building and Connecting to Networks
LEARNING OBJECTIVES By the end of this section, you will be able to: Define networking and ...
12.2 Building the Entrepreneurial Dream Team
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand key resourc...
12.3 Designing a Startup Operational Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify the major are...
Chapter 13 - Business Structure Options: Legal, Tax, and Risk Issues
Introduction
Figure 13.1 Focusing time and energy on planning a business can help an entrepreneur avoid ...
13.1 Business Structures: Overview of Legal and Tax Considerations
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand why a busin...
13.2 Corporations
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between C ...
13.3 Partnerships and Joint Ventures
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the ownership str...
13.4 Limited Liability Companies
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the ownership...
13.5 Sole Proprietorships
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the ownership...
13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the capital a...
13.7 Mitigating and Managing Risks
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain Enterprise Ris...
Chapter 14 - Fundamentals of Resource Planning
Introduction
Figure 14.1 New Story is changing the way social enterprises manage resources through an in...
14.1 Types of Resources
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between ta...
14.2 Using the PEST Framework to Assess Resource Needs
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the component...
14.3 Managing Resources over the Venture Life Cycle
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain how resource d...
Chapter 15 - Next Steps
Introduction
Figure 15.1 Consider the importance of having a source of light when the sky is dark, or when d...
15.1 Launching Your Venture
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
5.2 Making Difficult Business Decisions in Response to Challenges
LEARNING OBJECTIVES By the end of this section, you will be able to: Recognize that cog...
15.3 Seeking Help or Support
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify sources for a...
15.4 Now What? Serving as a Mentor, Consultant, or Champion
LEARNING OBJECTIVES By the end of this section, you will be able to: Evaluate potential nex...
15.5 Reflections: Documenting the Journey
LEARNING OBJECTIVES By the end of this section, you will be able to: Examine the value of j...
Models
Roberto Rebelo - Full Story
Roberto Rebelo Can you please tell us a little bit about yourself? About Manmade Can you te...
New Page
Chapter 1 The Entrepreneurial Perspective - ALL, Julie , Robert Rebelo Introduction 1.1 Entrep...
Entrepreneurship -activities
Welcome to the Entrepreneurship Course Week 2 - Entrepreneurship Mindset Research an indust...