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Chapter 1 The Entrepreneurial Perspective - ALL, Julie , Robert Rebelo
- Introduction
- 1.1 Entrepreneurship Today - all
- 1.2 Entrepreneurial Vision and Goals
- 1.3 The Entrepreneurial Mindset
Chapter 2 The Entrepreneurial Journey and Pathways - ALL, Julie
- Introduction
- 2.1 Overview of the Entrepreneurial Journey
- 2.2 The Process of Becoming an Entrepreneur - all
- 2.3 Entrepreneurial Pathways
- 2.4 Frameworks to Inform Your Entrepreneurial Path
Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs - Francoise Bastien
- Introduction
- 3.1 Ethical and Legal Issues in Entrepreneurship - all
- 3.2 Corporate Social Responsibility and Social Entrepreneurship
- 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability
Chapter 4 Creativity, Innovation, and Invention - Julie Yew , Roberto Rebelo
- Introduction
- 4.1 Tools for Creativity and Innovation - Julie
- 4.2 Creativity, Innovation, and Invention: How They Differ Julie
- 4.3 Developing Ideas, Innovations, and Inventions
Chapter 5 Identifying Entrepreneurial Opportunity - Rob Campana, Francois Bastien
- Introduction
- 5.1 Entrepreneurial Opportunity - Nasos
- 5.2 Researching Potential Business Opportunities -
- 5.3 Competitive Analysis
Chapter 6 Problem Solving and Need Recognition Techniques - Julie Yew
- Introduction
- 6.1 Problem Solving to Find Entrepreneurial Solutions- Julie
- 6.2 Creative Problem-Solving Process - Julie
- 6.3 Design Thinking - Julie
- 6.4 Lean Processes
Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea - Roberto Rebelo
- Introduction
- 7.1 Clarifying Your Vision, Mission, and Goals - Roberto
- 7.2 Sharing Your Entrepreneurial Story
- 7.3 Developing Pitches for Various Audiences and Goals - Roberto
- 7.4 Protecting Your Idea and Polishing the Pitch through Feedback
- 7.5 Reality Check: Contests and Competitions
Chapter 8 Entrepreneurial Marketing and Sales - Rob Campana, Robert Rebelo
- Introduction
- 8.1 Entrepreneurial Marketing and the Marketing Mix - Rob
- 8.2 Market Research, Market Opportunity Recognition, and Target Market
- 8.3 Marketing Techniques and Tools for Entrepreneurs
- 8.4 Entrepreneurial Branding - Rob
- 8.5 Marketing Strategy and the Marketing Plan
- 8.6 Sales and Customer Service
Chapter 9 Entrepreneurial Finance and Accounting - Roberto Campana, Robert Rebelo
- Introduction
- 9.1 Overview of Entrepreneurial Finance and Accounting Strategies
- 9.2 Special Funding Strategies
- 9.3 Accounting Basics for Entrepreneurs
- 9.4 Developing Startup Financial Statements and Projections
Chapter 10 Launch for Growth to Success - Robert Campana
- Introduction
- 10.1 Launching the Imperfect Business: Lean Startup
- 10.2 Why Early Failure Can Lead to Success Later
- 10.3 The Challenging Truth about Business Ownership - All
- 10.4 Managing, Following, and Adjusting the Initial Plan
- 10.5 Growth: Signs, Pains, and Cautions
Chapter 11 Business Model and Plan - Roberto Rebelo
- Introduction
- 11.1 Avoiding the “Field of Dreams” Approach
- 11.2 Designing the Business Model - Julie
- 11.3 Conducting a Feasibility Analysis
- 11.4 The Business Plan
Chapter 12 Building Networks and Foundations - Julie Yew
- Introduction
- 12.1 Building and Connecting to Networks- Julie
- 12.2 Building the Entrepreneurial Dream Team - Rob
- 12.3 Designing a Startup Operational Plan - Roberto
Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues - Francois Bastien
- Introduction
- 13.1 Business Structures: Overview of Legal and Tax Considerations - Jason
- 13.2 Corporations
- 13.3 Partnerships and Joint Ventures
- 13.4 Limited Liability Companies
- 13.5 Sole Proprietorships
- 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
- 13.7 Mitigating and Managing Risks
Chapter 14 Fundamentals of Resource Planning - Francois Bastien
- Introduction
- 14.1 Types of Resources
- 14.2 Using the PEST Framework to Assess Resource Needs
- 14.3 Managing Resources over the Venture Life Cycle
Chapter 15 Next Steps
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