Chapter 2 - The Entrepreneurial Journey

Introduction

Chapter Outline 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an En...

2.1 Overview of the Entrepreneurial Journey

LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the entreprene...

2.3 Entrepreneurial Pathways

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand how venture...

2.4 Frameworks to Inform Your Entrepreneurial Path

LEARNING OBJECTIVES By the end of this section, you will be able to: Identify common framew...

The Interview Process - Information

The Interview Process - Information

Questions for Rob!

Introduction

1.1 Entrepreneurship Today

1.2 Entrepreneurial Vision & Goal

1.3 The Entrepreneurial Mindset

Chapter 1 - Key Terms

Chapter 1 - Summary

Introduction

2.1 Overview of the Entrepreneurial Journey

2.3 Entrepreneurial Pathways

2.4 Frameworks to Inform Your Entrepreneurial Path

Introduction

3.1 Ethical and Legal Issues in Entrepreneurship

3.2 Corporate Social Responsibility and Social Entrepreneurship

3.3 Developing a Workplace Culture of Ethical Excellence and Accountability

Introduction

4.1 Tools for Creativity and Innovation

4.2 Creativity, Innovation, and Invention: How They Differ

4.3 Developing Ideas, Innovations, and Inventions

Introduction

5.1 Entrepreneurial Opportunity

5.2 Researching Potential Business Opportunities

5.3 Competitive Analysis

Introduction

6.1 Problem Solving to Find Entrepreneurial Solutions

6.2 Creative Problem-Solving Process

6.3 Design Thinking

6.4 Lean Processes

7.1 Clarifying Your Vision, Mission, and Goals

7.2 Sharing Your Entrepreneurial Story

7.3 Developing Pitches for Various Audiences and Goals

7.4 Protecting Your Idea and Polishing the Pitch through Feedback

7.5 Reality Check: Contests and Competitions

Introduction

8.1 Entrepreneurial Marketing and the Marketing Mix

8.2 Market Research, Market Opportunity Recognition, and Target Market

8.3 Marketing Techniques and Tools for Entrepreneurs

8.4 Entrepreneurial Branding

8.5 Marketing Strategy and the Marketing Plan

8.6 Sales and Customer Service

Introduction

9.1 Overview of Entrepreneurial Finance and Accounting Strategies

9.2 Special Funding Strategies

9.3 Accounting Basics for Entrepreneurs

9.4 Developing Startup Financial Statements and Projections

Introduction

10.1 Launching the Imperfect Business: Lean Startup

10.2 Why Early Failure Can Lead to Success Later

10.3 The Challenging Truth about Business Ownership

10.4 Managing, Following, and Adjusting the Initial Plan

10.5 Growth: Signs, Pains, and Cautions

Introduction

11.1 Avoiding the “Field of Dreams” Approach

11.2 Designing the Business Model

11.3 Conducting a Feasibility Analysis

11.4 The Business Plan

Introduction

12.1 Building and Connecting to Networks

12.2 Building the Entrepreneurial Dream Team

12.3 Designing a Startup Operational Plan

Introduction

13.1 Business Structures: Overview of Legal and Tax Considerations

13.2 Corporations

13.3 Partnerships and Joint Ventures

13.4 Limited Liability Companies

13.5 Sole Proprietorships

13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology

13.7 Mitigating and Managing Risks

Introduction

14.1 Types of Resources

14.2 Using the PEST Framework to Assess Resource Needs

14.3 Managing Resources over the Venture Life Cycle

Introduction

15.1 Launching Your Venture

5.2 Making Difficult Business Decisions in Response to Challenges

15.3 Seeking Help or Support

15.4 Now What? Serving as a Mentor, Consultant, or Champion

15.5 Reflections: Documenting the Journey