Chapter 1 - The Entrepreneurial Perspective
Introduction
Figure 1.1 Phil Libin, former CEO of Evernote, discusses his product. Evernote is an app th...
1.1 Entrepreneurship Today
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneur an...
1.2 Entrepreneurial Vision & Goal
LEARNING OBJECTIVES By the end of this section, you will be able to: Define an entrepreneurial ...
1.3 The Entrepreneurial Mindset
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain what it means ...
Chapter 1 - Key Terms
career entrepreneur someone who takes on the daily management as the owner of the venture, accep...
Chapter 1 - Summary
1.1 Entrepreneurship Today An entrepreneur is someone who takes on an entrepreneurial venture to...