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Questions

1. If a company is operating with ethical marketing behavior it:

correct answer

2. One of the main tools a company uses to identify appropriate behaviors and make this understanding accessible throughout the company is a:

A) policy called the Social Conduct Book

B) policy called the Corporate Environment Diagram

C) policy called the Standards for Business Conduct

Correct Answer

C) policy called the Standards for Business Conduct

2.3. Depending on the company, social responsibility fits most comfortably in what area of the marketing planning process?

Correct Answer

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CC LICENSED CONTENT, ORIGINAL
  • Self Check: Ethical Marketing Issues. Provided by: Lumen Learning. LicenseCC BY: Attribution
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  • Self Check: Ensuring Ethical Marketing and Sales. Provided by: Lumen Learning. LicenseCC BY: Attribution
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  • Self Check: Social Responsibility Marketing Impact. Provided by: Lumen Learning. LicenseCC BY: Attribution