Questions

1. If a company is operating with ethical marketing behavior it:

A) does not disclose when mistakes have been made

B) follows marketing practices that are fair and legal

C) changes customer feedback to be favorable for the company when unflattering

correct answer

B) follows marketing practices that are fair and legal

2. One of the main tools a company uses to identify appropriate behaviors and make this understanding accessible throughout the company is a:

A) policy called the Social Conduct Book

B) policy called the Corporate Environment Diagram

C) policy called the Standards for Business Conduct

Correct Answer

C) policy called the Standards for Business Conduct

2.3. Depending on the company, social responsibility fits most comfortably in what area of the marketing planning process?

A) implementation and evaluation area

B) corporate mission or marketing strategy

C) situational analysis area

Correct Answer

B) corporate mission or marketing strategy

LICENSES AND ATTRIBUTIONS

Self Check: Ensuring Ethical Marketing and Sales. Provided by: Lumen Learning. License: CC BY: Attribution