Questions

1. If a company is operating with ethical marketing behavior it:

Correct Answer

B) follows marketing practices that are fair and legal

2. The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:

Correct Answer

A) product liability

3. What type of business would publish a new product marketing promotion in the local newspaper, online, and in stores?

Correct Answer

B) business-to-consumer

4. One of the main tools a company uses to identify appropriate behaviors and make this understanding accessible throughout the company is a:

A) policy called the Social Conduct Book

B) policy called the Corporate Environment Diagram

C) policy called the Standards for Business Conduct

Correct Answer

C) policy called the Standards for Business Conduct

5. Depending on the company, social responsibility fits most comfortably in what area of the marketing planning process?

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