Module 5 - Ethics And Social Responsibility
Ethics and Social Responsibility
Why learn about ethics and social responsibility? Generally speaking, students believe that ther...
Ethical Marketing Issues
Describe the types of ethical and social responsibility issues that marketing must address We wi...
Defining Ethics
Ethics is the set of moral principles or values that guides behavior. There is a general recognit...
Common Ethical Issues in Marketing
Let’s start by taking at look at a hypothetical business situation: EXAMPLES You’re a...
New Challenges in Marketing Ethics
New marketing channels create opportunities for new tactics, but sometimes these developments bri...
Corporate Social Responsibility
So far we have focused on ethical dilemmas in terms of risk. If a company acts unethically, it ri...
Regulatory Laws
Explain the laws that regulate marketing While there are situations in which we expect individua...
Product Liability
Introduction Product liability is the legal liability a manufacturer or trader incurs for produc...
Privacy Laws
What does privacy mean in today’s world? Privacy is the ability of an individual or group to secl...
Fraud in Marketing
Fraud is the deliberate deception of someone else with the intent of causing damage. The damage n...
B2B and B2C Marketer Ethical Dilemmas
Explain how ethical dilemmas in business-to-business marketing differ from those in consumer mark...
Ethics in B2B Marketing
You will recall that business-to-business (B2B) marketing differs from business-to-consumer (B2C)...
Gifts and Bribes
Gift giving in business is commonplace and contentious at the same time. Business gifts are usual...
Ensuring Ethical Marketing and Sales
Describe measures companies take to encourage ethical behavior Ethical issues arise at both an o...
A Culture of Accountability
At the beginning of this module we discussed the 2015 revelation that Volkswagen installed emissi...
Executive Role in Ethics
Consider the following observation by the ECI on the results of the National Business Ethics surv...
Ethics for Marketing Employees
f you are hired to work in marketing at a typical company, there will likely be clear ethical sta...
Social Responsibility Marketing Impact
What you’ll learn to do: explain how demonstrating corporate social responsibility can impact mar...
Social Responsibility in the Marketing Strategy
You’ll recall that we defined corporate social responsibility as the ethical behavior of a compan...
Putting It Together: Ethics and Social Responsibility
In this module we’ve covered a range of different corporate ethical challenges, legal requirement...
Module 5 Discussion: Analyzing Social Responsibility
Instructions Write a two-part post for the Discussion on this topic. Each part should be 1–2 par...
Questions
1. If a company is operating with ethical marketing behavior it: A) does not disclose when m...
Glossary
Ethics: Principles that guide the behavior of a person or organization, particularly in regar...