Questions
1. If a company is operating with ethical marketing behavior it:
correct answer
2. The legal liability a manufacturer or trader incurs for producing or selling a faulty product is known as:
correct answer
3. One of the main tools a company uses to identify appropriate behaviors and make this understanding accessible throughout the company is a:
A) policy called the Social Conduct Book
B) policy called the Corporate Environment Diagram
C) policy called the Standards for Business Conduct
Correct Answer
C) policy called the Standards for Business Conduct
3.4. Depending on the company, social responsibility fits most comfortably in what area of the marketing planning process?
LICENSES AND ATTRIBUTIONS
- Self Check: Ensuring Ethical Marketing and Sales. Provided by: Lumen Learning. License: CC BY: Attribution