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15.5 Reflections: Documenting the Journey
LEARNING OBJECTIVES By the end of this section, you will be able to: Examine the value of j...
Introduction
Figure 14.1 New Story is changing the way social enterprises manage resources through an in...
Roberto Rebelo - Full Story
Roberto Rebelo Can you please tell us a little bit about yourself? About Manmade Can you te...
Introduction
Figure 15.1 Consider the importance of having a source of light when the sky is dark, or when d...
Introduction
Figure 10.1 Dropbox, founded by Drew Houston and Arash Ferdowsi, has realized unprecedented...
10.1 Launching the Imperfect Business: Lean Startup
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe how businesse...
10.2 Why Early Failure Can Lead to Success Later
LEARNING OBJECTIVES By the end of this section, students will be able to: Determine several...
10.3 The Challenging Truth about Business Ownership
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the pros and c...
10.4 Managing, Following, and Adjusting the Initial Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the difference...
10.5 Growth: Signs, Pains, and Cautions
LEARNING OBJECTIVES By the end of this section, you will be able to: Determine the lifecycl...
The Interview Process - Information
Good Day! My name is Emi and I am the pedagogical assistant at Innovatank. First of all, ...
Customer Lifetime Value
Customer lifetime value (CLV) represents a customer’s profitability over their entire relationshi...
RFM Analysis
RFM, which stands for recency, frequency, and monetary value, is a long-standing analytical metho...
Engaging Customers in Co-Creation Activities
Co-creation refers to the joint creation of value by a company and its customers (Prahalad and Ra...
Engage
A widespread definition of engagement attributed to Forrester is “creating deep connections with ...
Net Promoter Score
Another approach to measuring customer satisfaction and engagement that is widely used is the net...
Exercises
You are Spikeball (see the following video): We want to create ...
Chapter 9: Engage: Building Loyalty and Co-Creating With Customers
Overview This last chapter covers activities associated with the Engage stage: how to evaluate a...
Convert
The convert stage is focused on increasing conversions to maximize sales. It emphasizes both maxi...
Understanding What to Optimize
To manage optimization, firms should first examine the general path of a specific persona as they...