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Appendix: Text Descriptions of Figures

Digital Marketing Strategy (Fall23)

Figure 2.2 Types of Segmentation↩ By Behavior benefits sought from the product how often...

Updated 1 year ago by chester

Glossary

Digital Marketing Strategy (Fall23)

A/B Testing: A method of comparing two versions of a marketing campaign t...

Updated 1 year ago by alex

About the Author

Digital Marketing Strategy (Fall23)

Pierre-Yann Dolbec is an assistant professor of marketing and Concordia University Research Chair...

Updated 1 year ago by alex

KNIME

Big Data Case Collection (Corporate)

Downloading KNIME : https://www.knime.com/downloads Visit the Community Hub: https://hub.knime.c...

Updated 1 year ago by Admin

Mcdonald's AI Case 

Big Data Case Collection (Corporate) Story # 4 - Mcdonalds

Ryan Owen holds an MBA from the University of South Carolina, and has rich experience in financia...

Updated 1 year ago by Admin

Story # 2 - Omni-channels

Big Data Case Collection (Corporate) Story # 2 - Omni-Channels

How Starbucks Omnichannel Drives Repeat Sales Going into 2021, omnichannel retailing is be...

Updated 1 year ago by Admin

5 – Field Work

Research Methods The Research Methods

Why Should I Care? Some of the best social science comes from field work, but many people are no...

Updated 1 year ago by Charles-Albert Ramsay

6 – Unobtrusive Measurement

Research Methods The Research Methods

Why Should I Care? There are hidden messages and meanings in landmarks, and objects that cannot ...

Updated 1 year ago by Charles-Albert Ramsay

7 – Content Analysis

Research Methods The Research Methods

Why Should I Care? Humans produce a lot of content. Are you a content creator? This is even a fu...

Updated 1 year ago by Charles-Albert Ramsay

8 – Available Data

Research Methods The Research Methods

Why Should I Care? Many – if not most – researchers are producing reports based on data that was...

Updated 1 year ago by Charles-Albert Ramsay

9 – Case Study

Research Methods The Research Methods

Why Should I Care? If you wish to study business, or any other applied field of study such as la...

Updated 1 year ago by Charles-Albert Ramsay

Les cycles économiques

Initiation à l’économie globale Indicateurs économiques

- Pourquoi devrais-je m'en soucier? Notre économie n'est pas toujours stable. Elle croît et rétr...

Updated 1 year ago by Charles-Albert Ramsay

Workshop - How to give feedback?

Big Data Case Collection (Corporate) Case Workshop

How to give feedback to your peers?  Are you a great feedback giver? 

Updated 1 year ago by Admin

Storytelling

Big Data Case Collection (Corporate) Case Workshop

Storytelling - Be Authentic  Storytelling - 3 Buckets

Updated 1 year ago by Admin

Workshop - How to Analyze a company?

Big Data Case Collection (Corporate) Case Workshop

Tackling a Case - How to build a Template    Structure and Format of a Case   Different S...

Updated 1 year ago by Admin

Workshop - How to build a presentation deck?

Big Data Case Collection (Corporate) Case Workshop

How to build a presentation deck  How to use master slides      

Updated 1 year ago by Admin

Workshop - How to determine Strategic Alternatives?

Big Data Case Collection (Corporate) Case Workshop

The Decision Criteria Can you please explain the Decision Criteria part?  The Recommendation ...

Updated 1 year ago by Admin

SWOT Analysis

Big Data Case Collection (Corporate) Story # 2 - Omni-Channels

What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and ...

Updated 1 year ago by Admin

Google Flights - Case UI

Big Data Case Collection (Corporate) Story # 3 - Google Flights

Designing Human-Centered AI tools in Google Flights When to book and when to fly? UX case st...

Updated 1 year ago by Admin

Google Flights - Strategic

Big Data Case Collection (Corporate) Story # 3 - Google Flights

HOW GOOGLE FLIGHTS IS SHAKING UP THE TRAVEL INDUSTRY OPINION / ONLINE BY MARIO GAVIRA | F...

Updated 1 year ago by Admin