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Storytelling's 5Ps

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Another idea to explore is storytelling. There are many ways to approach storytelling, but in thi...

Updated 11 months ago by Cam Welsh

How to Use Core Competencies

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One tool that isn’t utilised enough is the concept of core competencies. It’s essential to build ...

Updated 11 months ago by Cam Welsh

How to Use a Mock-Up

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I want to quickly discuss a tool that is often underutilised but can significantly enhance your p...

Updated 11 months ago by Cam Welsh

How to Use PESTLE

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Another tool that can be useful is PEST or PESTLE analysis. PESTLE expands on PEST by allowing fo...

Updated 11 months ago by Cam Welsh

How to Use Competitive Landscape Maps

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In one of my recent newsletters, I discussed the concept of competitive landscapes and competitiv...

Updated 11 months ago by Cam Welsh

Slide Deck Visuals Do and Don'ts

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It's also important to consider how to keep your deck visually appealing. In your presentation so...

Updated 11 months ago by Cam Welsh

How to Use Decision Trees

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Another effective way to illustrate decisions is by using a decision tree. This method allows you...

Updated 11 months ago by Cam Welsh

How to Use Porter's Five Forces

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Another tool that can be used while building your analysis is Porter’s Five Forces. The idea behi...

Updated 11 months ago by Cam Welsh

How to Use Stakeholder Analysis

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One thing that I think is often overlooked is stakeholder analysis. This analysis is important be...

Updated 11 months ago by Cam Welsh

How to Use a Decision Matrix

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When presenting a decision, it's important to illustrate how that decision was made. One effectiv...

Updated 11 months ago by Cam Welsh

How to Use a SWOT Analysis

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One of my pet peeves is how teams present their SWOT analysis. I want to discuss how to build a S...

Updated 11 months ago by Cam Welsh

Slide Deck Tips

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I want to share some tips for creating effective slide decks. These are general and basic ideas t...

Updated 11 months ago by Cam Welsh

10 Rules for Case Solving Slide Decks

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Now, I want to discuss how to effectively create a presentation deck, including tips for visualis...

Updated 11 months ago by Cam Welsh

Financials Estimation

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Another essential skill is estimation, which involves thinking critically about how to start esti...

Updated 11 months ago by Cam Welsh

Financials – Valuing a Company

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Another key element is the valuation of a company. In this piece, I want to discuss the various t...

Updated 11 months ago by Cam Welsh

Financials – Company Valuation Methods

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One of the things we want to examine is the methods we use to assess company valuation. Typically...

Updated 11 months ago by Cam Welsh

Building the SCQ Pyramid

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What I want to discuss here is how we start to build the Pyramid—specifically, how to construct a...

Updated 11 months ago by Cam Welsh

How to Use a Value Chain

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One tool that is frequently underutilised is the value chain. The value chain dissects the organi...

Updated 11 months ago by Cam Welsh

Order of Final Presentations

Integrative Learning (IL)

Be on time for each session, we begin at 8:30AM sharp, dress up properly You only need to be pre...

Updated 11 months ago by Samie Ly

Live Case 2 - LIA Final Project

Global Marketing Getting Started

As part of the Global Marketing Course, the LIA Final Project will be centralized around the ENGI...

Updated 1 year ago by Samie Ly