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Appendix: Text Descriptions of Figures
Figure 2.2 Types of Segmentation↩ By Behavior benefits sought from the product how often...
Glossary
A/B Testing: A method of comparing two versions of a marketing campaign t...
About the Author
Pierre-Yann Dolbec is an assistant professor of marketing and Concordia University Research Chair...
KNIME
Downloading KNIME : https://www.knime.com/downloads Visit the Community Hub: https://hub.knime.c...
Mcdonald's AI Case
Ryan Owen holds an MBA from the University of South Carolina, and has rich experience in financia...
Story # 2 - Omni-channels
How Starbucks Omnichannel Drives Repeat Sales Going into 2021, omnichannel retailing is be...
5 – Field Work
Why Should I Care? Some of the best social science comes from field work, but many people are no...
6 – Unobtrusive Measurement
Why Should I Care? There are hidden messages and meanings in landmarks, and objects that cannot ...
7 – Content Analysis
Why Should I Care? Humans produce a lot of content. Are you a content creator? This is even a fu...
8 – Available Data
Why Should I Care? Many – if not most – researchers are producing reports based on data that was...
9 – Case Study
Why Should I Care? If you wish to study business, or any other applied field of study such as la...
Les cycles économiques
- Pourquoi devrais-je m'en soucier? Notre économie n'est pas toujours stable. Elle croît et rétr...
Workshop - How to give feedback?
How to give feedback to your peers? Are you a great feedback giver?
Storytelling
Storytelling - Be Authentic Storytelling - 3 Buckets
Workshop - How to Analyze a company?
Tackling a Case - How to build a Template Structure and Format of a Case Different S...
Workshop - How to build a presentation deck?
How to build a presentation deck How to use master slides
Workshop - How to determine Strategic Alternatives?
The Decision Criteria Can you please explain the Decision Criteria part? The Recommendation ...
SWOT Analysis
What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and ...
Google Flights - Case UI
Designing Human-Centered AI tools in Google Flights When to book and when to fly? UX case st...
Google Flights - Strategic
HOW GOOGLE FLIGHTS IS SHAKING UP THE TRAVEL INDUSTRY OPINION / ONLINE BY MARIO GAVIRA | F...