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8.5 Marketing Strategy and the Marketing Plan

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...

Updated 2 years ago by alex

8.6 Sales and Customer Service

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...

Updated 2 years ago by alex

7.1 Clarifying Your Vision, Mission, and Goals

Entrepreneurship (Ed23) Chapter 7 - Telling your Story and Pitc...

Portions of the material in this section are based on original work by Mark Poepsel and produced ...

Updated 2 years ago by alex

7.2 Sharing Your Entrepreneurial Story

Entrepreneurship (Ed23) Chapter 7 - Telling your Story and Pitc...

Portions of the material in this section are based on original work by Mark Poepsel and produced ...

Updated 2 years ago by alex

7.3 Developing Pitches for Various Audiences and Goals

Entrepreneurship (Ed23) Chapter 7 - Telling your Story and Pitc...

Portions of the material in this section are based on original work by Mark Poepsel and produced ...

Updated 2 years ago by alex

7.4 Protecting Your Idea and Polishing the Pitch through Feedback

Entrepreneurship (Ed23) Chapter 7 - Telling your Story and Pitc...

Portions of the material in this section are based on original work by Mark Poepsel and produced ...

Updated 2 years ago by alex

7.5 Reality Check: Contests and Competitions

Entrepreneurship (Ed23) Chapter 7 - Telling your Story and Pitc...

Portions of the material in this section are based on original work by Mark Poepsel and produced ...

Updated 2 years ago by alex

Introduction

Entrepreneurship (Ed23) Chapter 6 - Problem Solving and Need Re...

Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems ...

Updated 2 years ago by alex

9.3 Accounting Basics for Entrepreneurs

Entrepreneurship (Ed23) Chapter 9 - Finance and Accounting

LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the accounting equ...

Updated 2 years ago by alex

9.4 Developing Startup Financial Statements and Projections

Entrepreneurship (Ed23) Chapter 9 - Finance and Accounting

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the three prima...

Updated 2 years ago by alex

Introduction

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

Figure 8.1 Birchbox founders Katia Beauchamp and Hayley Barna have disrupted the beauty and...

Updated 2 years ago by alex

8.1 Entrepreneurial Marketing and the Marketing Mix

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between tr...

Updated 2 years ago by alex

8.2 Market Research, Market Opportunity Recognition, and Target Market

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between pr...

Updated 2 years ago by alex

8.3 Marketing Techniques and Tools for Entrepreneurs

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Describe effective ent...

Updated 2 years ago by alex

8.4 Entrepreneurial Branding

Entrepreneurship (Ed23) Chapter 8 - Entrepreneurial Marketing a...

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...

Updated 2 years ago by alex

The Interview Process - Information

Entrepreneurship (Ed23) Interview with Roberto Campana

  Good Day! My name is Emi and I am the pedagogical assistant at Innovatank.  First of all, ...

Updated 2 years ago by alex

Questions for Rob!

Entrepreneurship (Ed23) Interview with Roberto Campana

Hello Rob! Thank you for being part of our mission to bring experiences and stories to students ...

Updated 2 years ago by alex

11.1 Avoiding the “Field of Dreams” Approach

Entrepreneurship (Ed23) Chapter 11 - Business Model and Plan

LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the importa...

Updated 2 years ago by alex

11.2 Designing the Business Model

Entrepreneurship (Ed23) Chapter 11 - Business Model and Plan

Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...

Updated 2 years ago by alex

11.3 Conducting a Feasibility Analysis

Entrepreneurship (Ed23) Chapter 11 - Business Model and Plan

LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the purpose o...

Updated 2 years ago by alex