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Introduction
Chapter Outline 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an En...
4.1 Tools for Creativity and Innovation
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe popular, well...
4.2 Creativity, Innovation, and Invention: How They Differ
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between cr...
4.3 Developing Ideas, Innovations, and Inventions
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe and apply the...
Introduction
Figure 3.1 Photo of Martin Shkreli (left). Scrabble tiles spelling SHKRELI PRISON (right). ...
3.1 Ethical and Legal Issues in Entrepreneurship
LEARNING OBJECTIVES By the end of this section, you will be able to: Develop the ability to...
Introduction
Figure 4.1 Creativity comes in many forms. It can be messy, but creativity is an essential ...
6.1 Problem Solving to Find Entrepreneurial Solutions
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.2 Creative Problem-Solving Process
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.3 Design Thinking
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
6.4 Lean Processes
Portions of the material in this section are based on original work by Geoffrey Graybeal and prod...
5.1 Entrepreneurial Opportunity
LEARNING OBJECTIVES By the end of this section, you will be able to: Define entrepreneurial...
5.2 Researching Potential Business Opportunities
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe opportunity s...
5.3 Competitive Analysis
LEARNING OBJECTIVES By the end of this section, you will be able to: Understand the element...
Introduction
Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invente...
8.5 Marketing Strategy and the Marketing Plan
LEARNING OBJECTIVES By the end of this section, you will be able to: Distinguish between a ...
8.6 Sales and Customer Service
LEARNING OBJECTIVES By the end of this section, you will be able to: Explain the importance...
7.1 Clarifying Your Vision, Mission, and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.2 Sharing Your Entrepreneurial Story
Portions of the material in this section are based on original work by Mark Poepsel and produced ...
7.3 Developing Pitches for Various Audiences and Goals
Portions of the material in this section are based on original work by Mark Poepsel and produced ...