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Chapter 7
7.1 Knowledge Check 1. a. Global market opportunities refer to the favorable conditions that...
Chapter 6
6.1 Knowledge Check 1. d. Marketing research is the process of collecting information from a...
Chapter 5
5.1 Knowledge Check 1. c. Starbucks researches the culture of the countries in which it oper...
Chapter 4
4.1 Knowledge Check 1. c. Derived demand is a market demand for a good or service that resul...
Chapter 3
3.1 Knowledge Check 1. c. Complex buying behavior involves high involvement in the buying de...
Chapter 2
2.1 Knowledge Check 1. b. The mission statement sums up in a few sentences what the company ...
2.1 The Concept of Ethical Business in Ancient Athens
LEARNING OBJECTIVES By the end of this section, you will be able to: Identify the r...
1.3 Multiple versus Single Ethical Standards
LEARNING OBJECTIVES By the end of this section, you will be able to: Analyze ethica...
1.1 Being a Professional of Integrity
LEARNING OBJECTIVES By the end of this section, you will be able to: Describe the rol...
1.2 Ethics and Profitability
LEARNING OBJECTIVES By the end of this section, you will be able to: Differentiate be...
C | A Succinct Theory of Business Ethics
The Nature of Business Ethics Business ethics should be grounded in deontology more than in ut...
B | Profiles in Business Ethics: Contemporary Thought Leaders
Dan Bane, chairman and chief executive officer of Trader Joe’s With roots in Pasadena, Californi...
A | The Lives of Ethical Philosophers
Figure A1 Over time and in different parts of the world, philosophical ethics has occupied the ...
Index
A access economy 10.3 Alternatives to Traditional Patterns of Work acculturation 5.1 The Relati...
Endnotes
1. Pratik Patel, “Applying Virtue Ethics: The Rajat Gupta Case,” The Seven Pillars ...
11.4 Making a Difference in the Business World
On what will you base your professional identity? Do you believe an employer’s enlightened self-i...
11.3 Becoming an Ethical Professional
“‘Professionalism’ is the conduct, aims or qualities that characterize or mark a profession or ...
11.2 Committing to an Ethical View
Professional values and ethical reasoning are traits valued by all good employers. In fact, we ha...
11.1 Business Ethics in an Evolving Environment
Not only does the world seem to have shrunk, but the twenty-first century pace of change seems to...
Introduction
Figure 11.1 Business ethics starts right where you are and leads you down the road of life with...