Recently Updated Pages
17.3 Factors Influencing Channel Choice
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors t...
17.2 Types of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of ...
17.1 The Use and Value of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use of ma...
In the Spotlight
Figure 17.1 Marketers need to determine distribution strategies that gets their products in t...
References
1. “Number of Active Subscribers of HelloFresh and Blue Apron from 2016 to 2021,” Statista,...
Closing Company Case
Publix Founded in 1930, supermarket chain Publix started with one store in Winter Haven, Flori...
What Do Marketers Do?
Check out the Association of National Advertisers (ANA) website, and scan the wealth of informati...
Building Your Personal Brand
Goal-setting is the development of an action plan designed to motivate and guide an individual, g...
Critical Thinking Exercises
1. Compose a paragraph (150–200 words) using all of the following terms as they relate to d...
Applied Marketing Knowledge: Discussion Questions
1. The Association of National Marketers (ANA) acquired the Data & Marketing Association (f...
Key Terms
affiliates people or companies that earn a commission for driving traffic to another person’s or...
Faculty Resources Overview
We’ve seen overwhelming demand for high quality, openly-licensed course materials...
Chapter Summary
Direct, online, and social media marketing include a mix of useful tools that help marketers enga...
16.4 Ethical Issues in Digital Marketing and Social Media
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe ethical issue...
16.3 Metrics Used to Evaluate the Success of Online Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the role of ma...
16.1 Traditional Direct Marketing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List and describe the ...
In the Spotlight
Figure 16.1 Social media marketing through Pinterest, Twitter, and other platforms is one way...
References
1. “Sales Force Automation Technology and CRM: What’s the Difference?,” Sales Blog & Field ...
Closing Company Case
Cutco In 1949, Cutco began manufacturing knives in Olean, New York. At the time, Cutco was mak...
What Do Marketers Do?
We are surrounded by personal selling encounters: cell phone, insurance, services in a bank, rest...