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Critical Thinking Exercises
1. According to PR Newswire, more than 40 percent of the overall revenue from the multimoda...
Applied Marketing Knowledge: Discussion Questions
1. Define direct consumer marketing channels and indirect consumer marketing channels. List...
Key Terms
automatic vending the use of an electronic device that dispenses a product cash-and-carry whole...
Chapter Summary
This chapter explores two important members of the distribution channel and value delivery system...
18.7 Ethical Issues in Retailing and Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss ethical issues...
18.6 Recent Trends in Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Explain the impact of ...
18.5 Wholesaling
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define wholesaling. 2...
18.4 Recent Trends in Retailing
LEARNING OUTCOMES By the end of this section, you will be able to: 1 List major trends and ...
18.3 Retailing Strategy Decisions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how pricing a...
18.2 Major Types of Retailers
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Characterize various s...
18.1 Retailing and the Role of Retailers in the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define retailing. 2 D...
In the Spotlight
Figure 18.1 There are numerous retail and wholesale channels, including brick-and-mortar stor...
References
1. “Outstanding Foods: Taking This Little Pig-Free Bacon Chip to Market,” BeyondBrands, acc...
Closing Company Case
Global Containers & Custom Packaging Inc. It happens without much thinking—you go online, clic...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on ...
What Do Marketers Do?
Contact one of the following businesses and ask to speak to a person in the supply chain or logis...
Building Your Personal Brand
Consider what sustainability and social responsibility mean to you. How do they impact your life ...
Critical Thinking Exercises
1. Create a strategy for managing channel conflict within a marketing channel. 2. ...
Applied Marketing Knowledge: Discussion Questions
1. What are the methods used to evaluate channel members? Why is this important? 2...
Key Terms
accumulating relates to intermediaries buying in bulk from different manufacturers adjusting fo...