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18.2 Major Types of Retailers
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Characterize various s...
18.1 Retailing and the Role of Retailers in the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define retailing. 2 D...
In the Spotlight
Figure 18.1 There are numerous retail and wholesale channels, including brick-and-mortar stor...
References
1. “Outstanding Foods: Taking This Little Pig-Free Bacon Chip to Market,” BeyondBrands, acc...
Closing Company Case
Global Containers & Custom Packaging Inc. It happens without much thinking—you go online, clic...
Marketing Plan Exercise
Complete the following information about the company and products/services you chose to focus on ...
What Do Marketers Do?
Contact one of the following businesses and ask to speak to a person in the supply chain or logis...
Building Your Personal Brand
Consider what sustainability and social responsibility mean to you. How do they impact your life ...
Critical Thinking Exercises
1. Create a strategy for managing channel conflict within a marketing channel. 2. ...
Applied Marketing Knowledge: Discussion Questions
1. What are the methods used to evaluate channel members? Why is this important? 2...
Key Terms
accumulating relates to intermediaries buying in bulk from different manufacturers adjusting fo...
Chapter Summary
In this chapter, the functions and benefits of marketing channels are explored. Marketing channel...
17.7 Ethical Issues in Supply Chain Management
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Discuss the issue of t...
17.6 Logistics and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define and describe lo...
17.5 The Supply Chain and Its Functions
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Define supply chain ma...
17.4 Managing the Distribution Channel
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe how channel m...
17.3 Factors Influencing Channel Choice
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the factors t...
17.2 Types of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Identify the types of ...
17.1 The Use and Value of Marketing Channels
LEARNING OUTCOMES By the end of this section, you will be able to: 1 Describe the use of ma...
In the Spotlight
Figure 17.1 Marketers need to determine distribution strategies that gets their products in t...