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Every New Year, many of us make resolutions — or goals — that eventually go unsatisfied: eat heal...

As we have seen, our memories are not perfect. They fail in part due to our inadequate encoding a...

The most exciting advertisement is worthless if it doesn’t make a reasonably lasting impact on th...

In contrast to behavioural theories of learning, cognitive learning theory approaches stress the ...

Learning refers to the relatively permanent change in knowledge or behaviour that is the result o...

Positioning refers to the development of strategy that helps to influence how a particular market...

Perception is how you interpret the world around you and make sense of it in your brain. You do s...

The topics of sensation and perception are among the oldest and most important in all of psycholo...

In September 2015, all of the United Nations Member States adopted a “shared blueprint for peace ...

Continue Learning The Elaboration Likelihood Model (“ELM”) also presented as the “Central and ...

Continue Learning Find an example of a brand actively targeting the “PANKs” market segment. Wh...

Continue Learning Watch Dan Pink’s Ted Talk on Motivation. How do his examples and discussions...

Continue Learning As an example of Classical Conditioning, explore the repeated pairing of Roy...

Absolute thresholdA term that refers to the smallest (minimal) level of a stimuli (e.g. sound; si...

Associative learningAn aspect of behavioural learning theory involving the repetitive pairing of ...

Continue Learning Read this “Hub Spot” article, “The Little Known Stories Behind 8 Iconic Pack...

Why Should I Care? Controlling the social environment to conduct science is prone to ethical iss...