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Importance of Customer
Explain why the customer is the cornerstone of marketing As we dive into the mechanics of market...
Value of Marketing
Explain how marketing creates value for the consumer, the company, and society For some people, ...
How Organizations Use Marketing
Describe how different types of organizations, such as nonprofits, consumer product (B2C) firms, ...
Marketing and Customer Relationships
Describe the role of marketing in building and managing customer relationships The marketing con...
Marketing in Action
Identify evidence of marketing in everyday life In this section, you’ll get a chance to explore ...
Marketing Defined
What you’ll learn to do: define marketing Marketing is more than just banner ads, television com...
Module 15 Assignment: Marketing Plan Presentation
Instructors may structure this assignment in a variety of ways: Individual presentations. Stud...
Putting It Together: Marketing Plan
Having taken an entire course and developed your own marketing plan, you’re well on your way to b...
Using and Updating the Marketing Plan
Creating Alignment The marketing plan captures the outputs from the marketing planning process i...
Business Presentations
Introduction If you think about presenting a business plan in a classroom setting, the situati...
Presenting the Marketing Plan
Getting Started: Your Target Audience When you were developing your own marketing plan, consider...
Elements of the Marketing Plan
Charting the Course Ahead: The Marketing Plan Marketing exists in order to support an organizati...
Learning Hacks: Don’t Bother Highlighting
THE HACK Highlighting or underlining potentially important parts of a text is not a very effecti...
Why It Matters: Marketing Plan
Why develop a marketing plan? In a very real way, the marketing plan is the culmination of every...
Module 14 Discussion: Global Marketing
Instructions Write a post for the Discussion on this topic, 1–2 paragraphs in length. Part 1: C...
Putting It Together: Marketing Globally
Global marketing is a demanding field because of the many different factors involved in the succe...
Institutional Factors Shaping the Global Marketing Environment
The Influence of Government and Regulations on Global Marketing Political Stability ...
Cultural Factors Shaping the Global Marketing Environment
The Immense Impact of Culture in Global Marketing Culture refers to the influence of religious, ...
Demographic Factors Shaping the Global Marketing Environment
Using Demographics to Guide Global Marketing Strategy Whether marketing to domestic or internati...
Applying Marketing Principles in the Global Environment
The Marketing Mix in Global Marketing The same marketing principles that lead to marketing s...