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Putting It Together: Marketing Information and Research
Back to Bookends Let’s pay Uncle Dan and his bookstore another visit, now that you’re a little f...
Using Marketing Information
Translating Marketing Information into Action With marketing information and research results co...
Customer Relationship Management Systems
Marketing Information and Customer Relationship Management (CRM) Earlier in this course, we ci...
Marketing Data Sources
Marketing Information: Where the Data Is? Earlier sections of this module alluded to excellent...
Primary Marketing Research Methods
Choosing the Right Primary Research Method When secondary research doesn’t provide...
Secondary Marketing Research
Tapping Existing Sources of Information Before diving into primary research for a marketing rese...
The Marketing Research Process
A Standard Approach to Research Inquiries Marketing research is a useful and necessary tool for ...
Types of Marketing Information
Illuminating the Marketing Picture There are three primary types of marketing information market...
Case Study: Juicy Fruit Gum
Discovering Why They Chew Back in the nineties, Juicy Fruit Gum, the oldest brand of the Wm. W...
Questions
1. The relationship formed between the seller and the customer after they both assess trade-offs ...
Questions
1. A means or action by which a plan or objectives are accomplished is the definition of a: ...
The Importance of Marketing Information and Research
Fresh Customer Insights Effective marketing starts with a strong knowledge of your customers: th...
Defining Your Target Market
Whom Are You Trying to Reach? Suppose you are selling automotive detailing products. Is your t...
The Marketing Concept
Company Orientation and the Marketing Concept In every transaction between a buyer and seller, t...
Video: Target Product Design
Target’s design products include many of the success factors we’ve discussed in this module. As y...
New PageModule 14 Assignment: Marketing Plan Peer Review
For this assignment, students use the same rubric as the instructor (see instructions below) and ...
Video: Prioritizing Marketing Communications
Given all the different marketing communication tools and opportunities out there, it can be hard...
Video: Starbucks Delivers Community and Connection
What business is Starbucks really in? “We wanted to build a third place between home and work,” ...
Video: Red Bull’s Extreme Brand Alignment
The energy drink Red Bull has developed a fun, edgy, maverick identity to match the young male ad...
Video: Elasticity of Demand
The following video is a little long to watch, but it provides an excellent overview of elasticit...